Cuvva

The Objective

Cuvva is a leading car insurance app that provides flexible and fair car cover when and how you need it, from an hour to rolling monthly subscription. TikTok helped the brand promote it’s platform and services with an always-on campaign, engaging new users across the UK TikTok community.

The Solution

Since April 2020, Cuvva has run an always-on, In-Feed Ad campaign at auction, consisting of a wide range of highly relatable and engaging creatives, all aimed at driving app installs and in-app purchases. From cartoon animations that present real life situations, to informative animations and app demonstrations that communicate their services visually, Cuvva’s creative approach has always seamlessly integrated into the TikTok ecosystem – feeling perfectly at home amongst the platform’s wider content.

The Results

Cuvva’s campaigns successfully reached millions of people across the UK with its engaging and creative content, resulting in an incredibly effective brand exercise that resonated perfectly with their target audience.

An astonishing 210 million impressions were recorded during the campaigns, with an equally impressive 817,000 clicks driving traffic to the Cuvva app. And the campaign yielded a seriously impressive conversion rate of 22.6% overall.