Dan-O's

The objective

Increase brand awareness and drive engagement with community-centered creative

Dan Oliver started Dan-O's as a college experiment in 2015 to share his homemade seasonings with the world. Since then, he's grown the company into a successful, recognized brand with a robust online presence and nationwide retail distribution. The strategic extention of TikTok and WooCommerce has helped Dan O's not only overcome the challenges faced during the pandemic, but has also driven engagement and helped Dan O's grow its TikTok following by more than 400%.

The solution

Leveraging the TikTok community and WooCommerce's extension to get results

Dan-O's Seasonings embraced the power of TikTok's dynamic platform to establish a deeper connection with a broader audience by spending time watching TikTok content and learning the TikTok community. Recognizing the platform's potential, the brand strategically utilized TikTok to showcase its products through recipe videos and interactive content. This engagement-focused approach allowed Dan-O's to captivate viewers and provide an authentic representation of their brand.

Founder Dan Oliver's charismatic presence on TikTok played a significant role in fostering this connection. His unfiltered and genuine approach to content creation resonated with viewers, making the brand more relatable. As a result, Dan-O's Seasonings bridged the gap between the products and their potential customers, creating an interactive shopping experience that went beyond traditional advertising methods.

The WooCommerce-TikTok extension proved instrumental in Dan-O's Seasonings' success. By reducing friction during set-up through the seamless connection of all TikTok advertising accounts, automatic catalog sync, and 1-click pixel installation, the extension bridged the gap between engaging advertising content and conversion.

Creators also played a pivotal role in the brand's TikTok journey. By partnering with creators who shared its brand values, Dan-O's expanded its reach and created a community of dedicated supporters. It received powerful shoutouts from notable creators, which built trust, deepened connections with existing customers, and introduced its products to a wider audience.

The results

Growing on TikTok

The synergy between WooCommerce and TikTok was a game-changer for Dan-O's Seasonings. By strategically creating organic TikTok videos and amplifying content that the TikTok community was interested in through Spark Ads, the brand's online presence grew exponentially.