Dolls Kill

The objective

Driving Efficient TikTok Shop Revenue

Dolls Kill is an online fashion brand known for their rebellious spirit and one-of-a-kind styles. During the peak sales season, Dolls Kill sought to implement a strategy that would set them apart from competitors and effectively boost product sales on TikTok Shop. With an organic community of 1.8 million followers and millions of video views, Dolls Kill was seeking an innovative strategy to increase GMV during Black Friday and Cyber Monday.

The solution

Leveraging Shop Ads

Building off of previous Shop Ads campaign success, Dolls Kill activated a new strategy that helped them to optimize, scale and drive increased GMV during Black Friday/Cyber Monday. This allowed them to connect viral products to engaged users resulting in an impactful shopping season.

The team implemented a Shop Ads Cost Cap bidding strategy in their campaigns to simplify budget management. Throughout the flight, they also used Spark Ads to boost organic TikTok Shop posts. Using retargeting audiences, they were able to re-engage users that had previously viewed their website or TikTok Shop.

The results

Boosting product sales

By leveraging TikTok Shop Ads, Dolls Kill drove over $220K in GMV during Black Friday/Cyber Monday. This campaign saw excellent results, with a 4x increase in orders through Shop Ads and a 3x increase in GMV in one month. Their strategic shift also helped maintain stability in performance and spending as they continued to refresh creative during the campaign flight.

Dolls Kill also increased the number of creators in their TikTok Shop affiliate program by 200%, which helped the brand produce strong ads that inspired and captivated audiences to take action and purchase. They also re-engaged audiences with retargeting campaigns which garnered a 32% higher ROAS than non-Shop Ads retargeting campaigns. Overall, this strategy was able to increase GMV for TikTok Shop.