Success Story

Durex

Shortening the distance with your community thanks to TikTok

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+29 %
Uplift in Ad Recall
+26 %
Uplift in Awareness
+5 %
Uplift in Brand Association

The Objective

The brand wanted to create a buzz around its ground-breaking Durex Supersottile range. It wasn't just about introducing something new, it was about making a splash and shaking up the world of intimate wellbeing.


For this reason, the brand, rather than relying on institutional content, chose to leverage native content with creators in order to shorten the distance with the TikTok community. They were asked to share their own vision of "protection", expressing the concept of shortening the distance, strengthening the brand message of Durex Supersottile.



The Solution

Durex activated a Smart Bundling (Top Feed + In Feed) and the strategic involvement of the creators culminated in an amazing impact that ultimately led to a resounding success, with Dentsu spearheading media activation and Mambo handling creator management. To track the campaign upper funnel KPIs, a BLS was activated, showing positive results.



The Results

The BLS study reported outstanding results against platform benchmarks across all 3 dimensions analyzed: ad recall, awareness, brand association.

  • When asked "Have you seen any Durex Supersottile ads on TikTok in the last 2 days?", the lift was 29%, which is +238% of the average lift we see.


  • When asked "Have you heard of the new Durex Supersottile range?" the lift was 26%, meaning 7 times higher than TikTok norm.


  • Finally, when asked "Which of the following brands do you most associate with the message: As the distance gets thinner, the sensations increase?", the increase was 5%, meaning x2.2 more than benchmark, with 78% of our community answering "Durex".


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Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
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