EK Games

The objective

Scaling campaign creatives to lower CPI

F Class Adventurer is a Korean Idle RPG game where players participate in an engaging simulation adventurer, conquering all kinds of challenges posed by the game in adventures. EK Games was looking for a new media to target US iOS users for F Class Adventurer and they chose TikTok to achieve lower CPI and high ROAS. Also, one of EK Games' major pain points was creating high quality creatives at scale, and TikTok Creative Challenge was able to solve the problem.

The solution

Leveraging TikTok Creative Challenge program to produce high quality assets at scale

As EK Games is a development-focused studio, producing new creatives was not an easy task. EK Games decided to participate in TikTok Creative Challenge (TTCC), a program that sources authentic high performance video assets for brands generated by TikTok creators. With TTCC, EK Games was able to continue to source new creatives produced by US creators that are native to TikTok style, and this helped reduce the creative fatigue and improve campaign performance.

More than 70 creatives produced by TTCC were activated for the campaign and contributed to performance improvement. Following great performance results, EK Games expanded the campaign to include AOS as well, and to target other English speaking countries including the UK, Canada, Australia and New Zealand.

The results

Improving performance results for both App Install and Purchase campaigns

After utilizing the TTCC creatives for the campaigns, the CPI dropped by 35% and 53% each for the App Event Optimization (Purchase) and Mobile App Install campaign. For the purchase campaign, Cost per Purchase also dropped by 47% and ROAS increased by 27%. With the remarkable results, EK Games decided to double the daily budget, proving the success of the campaign.