Fantastic Furniture

The Objective

Fantastic Furniture holds a fond place in many Aussie hearts, as one of Australia's best value furniture and bedding retailers. With its down-to-earth, cheeky brand voice, naturally the brand turned to TikTok to reach a more engaged audience and drive traffic to the site.

To learn which style of ad would resonate best with home owners, renters and furniture enthusiasts, Fantastic Furniture set up a creative test. They turned to TikTok's pool of creators to create bespoke influencer content for the brand, and then compare the performance of these assets against repurposed TVC ads.

The Solution

By tapping into the Creator Marketplace and working with one of our TikTok Marketing Partners Incubeta, Fantastic Furniture was able to create more organic, DIY transformation style content to reach their new and existing audience. TikTok was able to connect them with the right contacts and resources to help them achieve these great results, creating four unique creative variations for Fantastic Furniture to tell a story of making yourself feel at home.

Content creators @brookestyless and @georgieandzac brought the concept to life through two-step video stories, showing the before and after of their room transformations. Each influencer brought their own approach into their productions - @brookestyless utilised the setup video to focus on a new Disney themed room, showing how a little bit of magic can bring your ideas to life, and @georgieandzac spearheaded the campaign by exploring the transformation of their living room as their family grows. Fantastic Furniture was able to use these bespoke content pieces to permeate into a new, younger market and allowed the organic feeling of the creatives highlight just how effective this style of content is on TikTok.

Fantastic Furniture leveraged TikTok's hands-on approach to content creation, and worked with us to select the perfect content creators, resources and contacts to propel their campaign ads to the forefront. This paves the way for other advertisers who are wanting to achieve optimal campaign performance, and will act as a benchmark to show why making bespoke TikTok-style creatives work better than repurposed ads on our platform.

The Results

The results were clear for Fantastic Furniture - the bespoke TikTok content was a FANTASTIC hit!

In a side-by-side comparison, the influencer videos' click-through rate was 8% better, and their cost per click was 10% better than the repurposed TVC, successfully reaching their target audience and driving more traffic to site. Not only that, but the strongest performing TikTok creative saw a massive view-through rate increase of 108%!

For Fantastic Furniture, the results were proof that TikTok style creatives are a much better choice for TikTok campaigns than repurposed ads. While the repurposed TVC assets performed well on their own, Fantastic Furniture was able to maximise the results of this campaign by trying something new and creating "fantastic" content with our creators.