Fendi

The Objective

Showcasing new collection to young audience on TikTok

Fendi is an Italian fashion house world-famous for instantly recognizable luxury leather goods. This luxury brand was launching the Fendace Collection in Korean market. In order to have this collection to have strong impression, R&F Topfeed placement was suggested.  This video view-drive campaign on TikTok, it demographically targeted Korean female users of the age 18 to 44.

The Solution

Grabbing audience's attention with interactive add-ons

For the campaign, Fendi used eye-catching model-focused video content with TikTok's interactive add-on feature, Super Like. Super Like captivates the audience's attention with floating icons that appear when users engage with the ad. When users liked Fendi's ad, heart icon and Fendi's logo appeared, which helped engage with users longer. After the Super Like effect, Fendi displayed a pop-up card and invited users to a product page. Fendi also placed its ad on Top Feed to generate mass awareness.

The Results

High average CTR and VTR

With Top Feed, TikTok's premium placement, Fendi grabbed mass audience's attention and achieved 1.8M video views. Adding Super Like feature helped Fendi engage with the users longer and more effectively, resulting in 5% increase in average watch time, 0.36% average ad click through rate(CTR), and 4.2% average 6-seconds view through rate(VTR).