FIFTHWEAPON

The Objective

FIFTHWEAPON is an advertising agency based in Miami, Florida focused on building scaleable & measurable creative campaigns that sell. They executed an incredible Black Friday campaign for their client Mielle Organics. This hair care and beauty brand has gone viral on social media, showcasing a natural hair product that supports healthy hair growth with a unique blend of herbs and minerals. With an organic community on TikTok of 77K followers and millions of video views, Mielle Organics used TikTok for Business to further boost brand awareness and drive conversions.

The Solution

FIFTHWEAPON developed a strategy for their client that leveraged a combination of customer testimonial style videos, and highly targeted Video Shopping Ads. To raise awareness and increase reach, they used the same customer-focused content that they post to the organic TikTok page as Spark Ads. Their ads highlighted the top-selling items and attracted consumers to the product page with enticing Black Friday flash offers. By using the TikTok Pixel for Shopify, FIFTHWEAPON was able to find high value customers that showed interest in their client's products to drive higher returns on ad spend. They paired this strategy with Value-Based Optimization, a tool that ensures ads reach people likely to spend the most money on these products.

The Results

By leveraging TikTok's suite of advertising solutions, FIFTHWEAPON drove over 21K conversions in less than 2 weeks for their client! This campaign produced excellent results, with a 3x conversion rate and a 35% lower cost per action compared to previous campaigns. In just 10 days, Mielle Organics experienced over 63M impressions and over 21K+ conversions thanks to a clear call to action in their content. Mielle Organics showed the value of producing strong, tailored-for-TikTok creatives that captivate their audience and inspire purchase intent. They followed this up with a product focused retargeting campaign that gives their customers a quick and easy checkout process. With FIFTHWEAPON, Mielle Organics was able to leverage both organic and paid on TikTok to drive massive brand awareness and scale their sales revenue.

Tips & Takeaways

• Meet new customers where they are.

  • By using immersive shopping experiences such as Video Shopping Ads, you can make it easy for people to explore your products directly on TikTok.

• Optimize performance. Install your TikTok pixel directly via our e-commerce partners.

  • Learn more about TikTok Pixel here.

• Deliver ads to people who have the potential to become a high value customer.

  • Learn more about Value-Based Optimization here.