Getcontact

The Objective

Getcontact is a global free caller ID app that filters undesirable calls, allowing only the people you know to contact you. It uses your information to filter out calls you receive from numbers that are not registered in your contacts.

Getcontact's marketing strategy is omni-channel; they advertise across TV and digital to reach consumers at various touchpoints across different screens. For this campaign, their objective was to drive app installs in Russia while their TV commercial was live to amplify marketing efforts.

The Solution

With the help of TikTok Instant Page, Getcontact created a native TikTok experience to highlight their product value. The Instant Page showed the key product benefits, such as caller ID, protecting yourself against unwanted spam calls, and accessing Getcontact's messenger.

After the loss of iOS14 signals, Getcontact, as an app advertiser, was searching for new ways to quickly increase performance. TikTok Instant Page allowed them to independently create a visually engaging landing page experience that enhanced performance, without relying on technical teams. Getcontact created a seamless experience that allows TikTok users to stay in the app and directly jump to install the Getcontact app, maximizing the time spent learning about the brand and product benefits.

Getcontact was able to quickly capture the attention of the audience with Instant Page, thanks to its speedy loading time which is up to 11x faster compared to a standard landing page.

The Results

Getcontact compared the results of running a campaign with and without Instant Page. Using Instant Page decreased their CPI by 29% while increasing their CVR by 23%!

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