$100.00
Get up to $100.00 ads credit for new account!
Find out how
Success stories

Karate Combat

Increasing engagement and discovering new audiences for Karate Combat with TikTok ads

Cover-karate-combat-571 Logo-karate-combat-571
96 K
New followers
1.29 M
Total reach
$0.22
Cost per follower

The Objective

Karate Combat is the first professional, full-contact Karate league. They blend all styles of Karate and host events that broadcast worldwide on channels such as ESPN, CBS Sports and Eurosport. Karate Combat has more than a million fans on other channels, and they wanted to expand their presence on TikTok to discover new audiences and drive awareness.


The Solution

Karate Combat ran In-Feed Ads using the Engagement Objective and Lowest Cost Bidding Strategy. They targeted male users ages 25 and older and, with the help of TikTok's targeting recommendation, were able to reach an audience with a higher propensity to engage with their content. Karate Combat partnered with their agency, Brand Knew, to develop a diverse set of dynamic, scroll-stopping creative assets that featured fight highlights, behind-the-scenes footage, and Karate fighting tips from world renowned retired fighters Bas Rutten and Georges St-Pierre. By targeting broad audiences, Karate Combat allowed the TikTok algorithm to match each of their unique creative assets to the most relevant users. Users responded positively in the comments, leaving messages such as "This is the first ad I haven't actually skipped" and “I’ve watched this ad ten times willingly.”

The Results

In approximately one month, Karate Combat was able to grow their TikTok account by 96,000 followers, costing an average of $0.22 per follower. In fact, their very first engagement campaign generated 36,000 new followers, reached 392,000 users, and had an astounding 179,000 6-second video views.


You may also like: Sports & Entertainment case studies


Sign up to start advertising on TikTok within minutes


Learn more about TikTok Ads Manager

quote marks - razzmatazz

The platform's growing set of tools has allowed us to execute a wildly successful campaign in an extremely short period of time.

Adam Kovacs, League President
Karate Combat, US
Ready for results?

Start advertising on TikTok today.

SMB SignUp

Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
Get Started
Got it