Kaufland

The Objective 

Hypermarket brand Kaufland wanted to almost double its follower count to 500,000 in four months with the lowest cost per follower possible, so they ran a Community Interaction campaign on TikTok.

The Solution 

Kaufland launched their campaign at the end of October and wanted to grow their follower base from 290,000 to 500,000 by February. The brand closely monitored the campaign, lowering the budget during Christmas when cost per follower increased and putting more budget into the campaign in January.

The creative consisted of a series of videos set in the hypermarket featuring the brand’s employees. One hilarious video that really shows off the brand’s personality depicts a bereft employee wandering the aisles aimlessly, making snow angels on the floor and clutching packs of toilet paper because her favourite co-worker isn’t on the same shift as her.

The Results 

Kaufland achieved impressive growth for their follower count thanks to this campaign, reaching the goal of 500,000 followers by the end of February 2022, and, following continued engagement, boosting this to 690,000 by August.