Kérastase

The Objective 

Beauty brand Kérastase wanted to raise awareness for its Blond Absolu range, so it came to TikTok to run a reach campaign.

The Solution 

With an objective to reach as many users as possible, Kérastase ran TopView Ads to leverage our new CPM buying method and its targeting capabilities. TopView is TikTok’s premium ad format and the very first video a user sees upon opening the app. This upper funnel solution is perfect for brands that want to reach a large number of unique users and build awareness.

The CPM buying method offers flexibility to advertisers, allowing them to reserve as many impressions for their TopView Ads as they prefer. It also offers specific targeting options for interest and gender. The campaign was targeted specifically to females aged 18+ who were interested in beauty, in order to hit the most relevant audience and build hype with them around the product. The creative was slick and polished, emulating the sleekness of Kérastase range.

The Results 

The Kérastase campaign saw it smash benchmarks, reaching 3.1 million unique users and hitting a two-second view-through rate that was 14% higher than benchmarks and a six-second view-through rate 10% higher than benchmarks. They also secured a 3% click-through rate to their landing page.