Kicks Group
Boosting sales through awareness and engagement activations for the Kicks Group brand across Sweden.
The Objective
Leading Nordic beauty company Kicks Group together with their agency Docklin Digital came to TikTok to boost their Pride campaign in August.
The Solution
Kicks and Docklin Digital combined In-Feed traffic and reach campaigns together with a TopView in order to reach people top and mid funnel with their Pride Week campaign. On top of this, they activated a site booster to create a truly full funnel strategy.
The visually striking TopView ad launched during Pride Week, and ensured that their message took centre stage with a 100% sound-on ad placement that occupies the full screen of all regional users upon launching the app. In-Feed Spark ads then further increased awareness, as well as reaching people lower in the funnel.
The Results
The Kicks Group Pride campaign not only made a resounding impact, but also achieved truly remarkable and quantifiable results. The campaign significantly exceeded expectations, securing a +417% return on ad spend. The cost per action dropped by -77%, while attributable events skyrocketed – up +476% when compared to the seven-day period before the TopView ad launched versus the seven-day period after the TopView ad launched.
Our collaboration with TikTok allowed us to elevate the Pride campaign to new heights. By combining a TikTok TopView with our own produced TikToks and a Spark Ad collaboration with creators, we maximised visibility and authenticity. The platform’s highly engaged and diverse audience provided the perfect space to connect meaningfully with communities, driving both awareness and important conversations. It was a proud moment to use the platform to amplify a message of inclusion and diversity during such an important time.
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