KOHO

The Objective

KOHO is a free spending and savings account where you can get instant cash back and earn interest on your entire account. Being new to the platform, the goal was to drive awareness while reinforcing the KOHO value proposition as a financial app that offers best-in-class services without the same fees that traditional financial institutions charge.

The Solution

As KOHO's first ever awareness-focused campaign on TikTok, the brand fully embraced the philosophy of "Don't Make Ads, Make TikToks." Using In-Feed Ads via TikTok Ads Manager, KOHO partnered with four well-known creators to help bring its brand story to life, allowing creators to be their authentic selves while still spotlighting one of KOHO's core values and positioning the brand as a reliable and free spending and savings account that makes your personal finances simple, smart, and super rewarding. This activation was part of a larger "Ditch the BS" campaign that KOHO was pushing across multiple channels.

With highly efficient CPMs and sustained promotion, KOHO was able to consistently reach its target audience (Canadian users aged 18-44) while helping build awareness and ad recall.

The Results

KOHO's strong campaign results proved the impact of authentic content led by native platform creators. The brand's In-Feed Ad was able to reach a massive audience garnering an impressive 14.8 million views, 16 million impressions, and a reach of more than 2.6 million.

Post-campaign, a Brand Lift Study was conducted and results found strong increases across pertinent metrics, including a 15.6% lift in ad recall and a 9.9% lift in brand awareness.