La Redoute

Driving conversions for La Redoute

29.7 %

ROAS

10.9 %

Conversion Rate

The Objective

French marketplace La Redoute had a double objective - to rejuvenate its consumers and generate conversions of its Tommy Jeans offering, while maintaining an attractive ROAS. The brand came to TikTok to reach its target audience and run an innovative, profit generating, lower-funnel campaign.

The Solution

La Redoute leveraged a suite of ad products to achieve their objectives. The brand utilised Collection Ads, an ad format that enables people to seamlessly find, discover and browse products in a full-screen mobile experience, and Value-Based Optimisation, which helps brands find the audience who are most likely to make higher value conversions.

The brand developed native TikTok creative and focused retargeting on the most suitable ad group. The videos featured two creators wearing Tommy Jeans apparel performing a choreographed dance to Footloose. As the video continues, the pair switch clothing, showcasing more cool Tommy Jeans ‘fits.

The Results

The trendsetting brand achieved fashionable results, with the campaign achieving a 29.7% return on ad spend and a 10.9% conversion rate.

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Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:

To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
New registered advertisers are eligible for the offer if they fulfill the following criteria:

The registered advertisers have a self-serve SMB account
The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
Only one new advertising account under one new TikTok For Business account is eligible for this offer.
Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.

Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
You can avail onboarding support after you setup your payment profile and get your account approved.
This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.

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