LAROCKING

The Objective

During Ramadan, brands who target mass audiences aim to achieve high conversion rates while reaching as many people as possible. LAROCKING is an Indonesia-based footwear brand offering trendy sneakers, differentiating its products by assuring high-quality shoes at competitive prices. To push for greater sales during the big seasonal moment of Ramadan in 2022, the brand wanted to drive as many users to their TikTok Shop as possible, increase conversions and maximise product sales.

The Solution

With their TikTok Shop up and running, there was no doubt that Video Shopping Ads (VSA) were LAROCKING’s ad format of choice. As the brand wanted to drive as many sales as possible in the month leading up to Ramadan, they produced video creatives to feature their most affordable shoe model in various colours. Furthermore, with an attractive price tag of Rp.99K, LAROCKING could attract viewers to click into the product page on their TikTok Shop, simultaneously increasing the visibility of other products on their TikTok Shop. 

To reach audiences of all ages and genders, LAROCKING applied broad targeting, including users between ages 18 to 55 and beyond, without parameters set for language, interest or behaviour. The brand also used Lowest Cost Bidding and optimised the campaign towards ‘Complete Payment’ events to drive even more product sales, allowing them to maximise conversion rates at the lowest possible cost per conversion.

The Results

The campaign was a success and helped LAROCKING achieve their goals for the Ramadan season. They recorded more than 1.9M impressions and over 6.2K ‘Initiate Checkout’ events, resulting in a total of >1.9K ‘Complete Payment’ events. In addition, the campaign achieved over 8x return on ad spend (ROAS) and presented the untapped potential for LAROCKING to scale their business further on TikTok.