Legacy Fashionista

The Objective

Legacy Fashionista is a Malaysian homegrown female bag brand founded in 2015. They offer handbags of good quality with a broad range of up-to-date designs. Legacy Fashionista has successfully run livestreams in the past with good sales performance, but they wanted to keep growing their LIVE sales. 

The Solution

Legacy Fashionista leveraged LIVE Shopping Ads to drive more traffic to its upcoming livestream, aiming to generate more sales. Live Shopping Ads allows them to show their ongoing LIVE video in the “For You” feed torelevant audiences who have not seen the livestream. By clicking on the ad’s CTA, users will directly enter the LIVE session.

The campaign leveraged on “Lowest Cost Bidding” to generate as many results as possible at the lowest cost. Broad Targeting was set to Females aged 18 - 54 with “Product Click in LIVE” optimization objective, to maximize ad delivery to core target audience with purchase intent. Confident that its livestream would be highly engaging due to their lively and experienced host, Legacy Fashionista used the LIVE video as its ad creative. 

To drive purchase urgency amongst the viewers, the host regularly highlighted special offers available only during the livestream. By interacting with viewers and answering their questions in real-time, the host also successfully build rapport and trust with the viewers.

The Results

The successful livestream campaign observed effective ad delivery to good quality audience with purchase intent. The LIVE Shopping Ads generated >3.5k Product Click and 400 'Initiate Checkout' events with 6x ROAS.