L'Oréal

The Objective

Creating mass awareness and driving traffic to e-tailers with the #TikTokMadeMeBuyIt trend

L'Oréal is no stranger to running campaigns on TikTok and seeing incredible results. Having previously run campaigns for brands such as Maybelline and Garnier on the platform, L'Oréal wanted to use this campaign to raise awareness of all of their hero products and redirect traffic to their e-tailors' websites, making it a full-funnel campaign.

The Solution

Launching an online event and turning #TikTokMadeMyBuyIt into a full-fledged creator-led branded campaign.

L'Oréal launched their first ever consumer products division online event partnering with local e-players, and using a combination of TikTok creators and ad solutions to achieve their goals. L'Oréal created an exclusive box that carried all of their hero products and was labeled #TikTokMadeMyBuyIt and delivered it to each of the 200 creators. The box included a fantastic selection of skin, hair and make-up products from well-known brands like Garnier, Maybelline, NYX, and L'Oréal Paris.

The TikTok creators recorded and shared their videos of unboxing the hero products in their own distinct style, and showed their communities how they incorporated and applied all of the products in their skin and hair care regimens. The brand also picked 4 of their own music tracks to upload onto the platform and have creators use them while recording their videos. In keeping with the platform's native direction, L'Oréal launched this month-long campaign with a montage of these famous creator videos running as TopView Ads. Along with this, L'Oréal amplified their visibility on the platform further to reach broader audiences through Spark Ads running on the traffic objective, while redirecting users to their e-tailer websites where the audience could purchase from the vast variety of hero products. 

The Result

#TikTokMadeMeBuyIt results in the highest sell-out for L'Oréal and increases traffic by 3x for one of the e-tailors!

The #TikTokMadeMeBuyIt campaign was an absolute hit with the TikTok community in Pakistan! The campaign accumulated over 161 Million impressions through a series of TopViews and In-Feed Ads that ran through the TikTok Ads Manager. It also generated a total of 4.5 Million clicks, redirecting users to the e-tailer websites. A significant result to highlight was the increase in web traffic by 3x for one of the e-tailors during the day of the TopView.

Additionally, the campaign amassed 1.7 Million engagements on the ads, including likes, shares and comments. To top it all off, this online event and campaign resulted in the highest sell-out for L'Oréal!