McDonald's

The Objective

To generate a buzz for their latest hiring campaign, McDonald's came to TikTok to run engaging ads that would inspire a whole new audience across Italy. McDonald’s wanted to collect as many CVs as possible and felt that TikTok was the right home for this campaign given their affinity with the community on the platform.

The Solution

To boost the profile of their latest hiring drive across Italy, McDonald’s chose to run an In-Feed Ad campaign using TikTok Ads Manager. In a two-tiered approach, the traffic campaign utilised three different creative assets – two focusing on students preparing for exams through the McDonald’s Archways to Opportunity programme, and one leveraging a famous Italian actor. Slick and seriously authentic, the ads felt totally at home on the platform, helping the brand convey its message in an efficient and relatable way. McDonald’s is one of the first brands to use TikTok for recruiting in Italy, which yielded some amazing results. 

The Result

The McDonald’s TikTok hiring campaign performed incredibly well. More than 24 million impressions, and a further 150,000 clicks, proved high community resonance with the content and its message.