NIVEA x Intrepid Ecommerce Services

The Objective

With the goal of boosting their product sales on TikTok Shop amongst the Thai audience, NIVEA partnered up with digital marketing agency Intrepid Ecommerce Services for a double-digit mega sales campaign. With their expertise in content production and ad optimisation, Intrepid Ecommerce Services would execute a full funnel live-selling ads strategy to capture the attention of potential customers through a livestream on 6th June.

The Solution

During the livestream, attractive promotions such as vouchers, exclusive gifts and up to 50% discount on NIVEA’s products were offered to viewers. Through managing the liveroom setup, host engagement and launching a LIVE Shopping Ad (LSA) campaign, Intrepid Ecommerce Services facilitated NIVEA’s engagement with the TikTok community in real-time, promoting product sales while enticing users with time-limited deals.

As an interactive ad format, LSA allows brands to promote their livestream to more users on the ‘For You’ feed, where users can click into the livestream to browse products pinned at the bottom corner of the screen. Thereafter, viewers can add items to their cart and complete their purchase without leaving the TikTok app. Besides, sellers can also respond to customer questions instantly during the livestream, fostering meaningful interactions that can boost purchase likelihood.

In addition to LSA, Intrepid Ecommerce Services also utilised Interest Targeting on their ad campaign to reach audiences based on interests and engagement patterns on TikTok. This strategy allows NIVEA to reach users who are more likely to have an interest in their products and thus improving conversion rates overall.

The Result

NIVEA’s campaign performed well, recording a 9.5x average Return on Ad Spend (ROAS) and a conversion rate of over 8.5% on their 6.6 livestream. As compared to their previous campaign in December 2023, their LSA campaign on 6th June 2024 saw a 60.9% CVR uplift. With the success of their clients’ campaigns on TikTok, Intrepid Ecommerce Services believes that the platform is more than a sales channel, but also an essential platform for brands to build brand love through full funnel marketing activations including Shop Ads, Spark Ads and KOL advocacy to amplify sales.