Noisy May

The Objective

Noisy May is a popular online retailer specialising in cutting-edge jeans and on-trend fashion. Based in Europe and determined to continue growing their business, they came to TikTok for an engaging campaign that would introduce a whole new audience to the world of Noisy May.

The Solution

Noisy May, in partnership with BeSocial, set up a series of In-Feed Ads using TikTok Ads Manager. Monitored from their own personalised dashboard, the brand was in complete control of their ad campaign and could tailor their targets to ensure maximum efficiency for minimum cost. The ads themselves featured ​​Creator content from @ginneynoa that felt 100% native and totally authentic – a perfect match for TikTok. Using text overlays, varying backgrounds, and guides on different ways to style their products, Noisy May reported levels of performance and engagement that surpassed professionally set-up photoshoots they’ve engaged with previously.

The Results

The Noisy May campaign yielded some incredible results, delivering an impressive 15.53%-17.96% 6 second view-through-rate.  Average watch time per person was also super strong, coming in at 12.61 seconds, showing a genuine interest in Noisy May’s ads from the TikTok community.

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