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Success stories

Ray-Ban

Ray-Ban supercharged sales and boosted efficiency in the US market with Smart+ Catalog Ads, TikTok's AI-powered automation solution.

Ray-Ban Smart+ banner Ray-Ban logo Smart+
50 %
Decrease in Cost Per Acquisition
47 %
Increase in Conversion Rate
42 %
Higher ROAS

The Objective


Ray-Ban, known for timeless style and innovation, wanted to connect with modern audiences and boost sales for its best-selling sunglasses in the evolving digital landscape. To achieve this, Ray-Ban turned to TikTok, hoping to boost its online performance and deliver engaging, relevant ads to a broader audience while maximising return on ad spend (ROAS).



The Solution


Ray-Ban utilised TikTok's Smart+ Catalog Ads, an AI-powered solution that not only automates the process across targeting, optimisation, and creative but also drives better performance with maximum efficiency. With a clear focus on a full-funnel strategy, Ray-Ban aimed to boost brand awareness and drive conversions during peak summer months in the US market, when demand for sunglasses is at its highest. Smart+ Catalog Ads automatically integrated performance best practices into one seamless campaign.


One of the advantages of Smart+ Catalog Ads is a simplified setup that offers one easy interface for the most efficient campaign creation. Another key benefit is creative made easy. Ray-Ban utilised TikTok's advanced AI to optimise creative assets quickly and efficiently, reducing both creative costs and ad fatigue. Smart+ Catalog Ads not only shifted budgets to the most effective creatives, but also simplified campaign management, allowing Ray-Ban’s team to spend less time on ad operations.




The Results


Ray-Ban's shift to TikTok's Smart+ Catalog Ads solution delivered exceptional results. The brand achieved a 50% decrease in cost per acquisition (CPA) by automating its campaigns. At the same time, its conversion rate skyrocketed by 47%, proving the power of AI-driven targeting and optimisation. This combination resulted in an impressive 42% higher return on ad spend (ROAS), solidifying Smart+ Catalog Ads as the key to unlocking efficiency and growth for Ray-Ban's digital strategy.


Ray-Ban's implementation of TikTok Pixel and Events API with Advanced Matching enabled TikTok's AI to create and deliver high-performing ads. This approach enriched signals and insights, kept the campaign fresh, optimised, and highly relevant to its audience, with minimal manual input.

quote marks - razzmatazz

TikTok is becoming an increasingly significant component of our performance marketing strategy. By utilizing Smart+ Catalog Ads to automate our performance advertising, we have achieved substantial improvements. Adopting a fully automated solution that optimizes targeting, creative, and campaign performance has led to a 50% reduction in cost per acquisition, a 47% increase in conversion rates, and a 42% improvement in ROAS.

Roberta Atzori, Performance Marketing Manager
Ray-Ban

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