SHOCK'D Golf Balls

The objective

Throughout the history of golf, enthusiasts have endlessly pursued the perfect shot, symbolized by the sound of "SPEED." Now, enter SHOCK'D Golf Balls - the realization of The World's Loudest Golf Ball, adding the ideal pitch to your putt. Family-owned in La Habra, California, the balls promise not just a game but an experience - pranking your golf buddies, surprising friends, and infusing heaps of laughter into this timeless game! SHOCK'D started their TikTok journey organically, gained a ton of traction, and even went viral, which ultimately led to more market interest and more sales. To maximize their momentum, testing out TikTok Shop and Shop Ads was a no-brainer.

The solution

Turning to TikTok Shop, our one-stop ecommerce solution that enables brands and creators to showcase and sell products directly on TikTok, SHOCK'D aimed to scale their organic success and boost purchases. To accelerate TikTok Shop sales, the team utilized Shop Ads, our fully onsite advertising solution with zero signal loss that comes in two formats: Video Shopping Ads and LIVE Shopping Ads. In addition, the brand used broad audience targeting to hit a wide demographic - as golf is for everyone! - and doubled down on their creative strategy, growing their audience even further. Their content strategy focused on authenticity, creating videos that are relatable, funny, and engaging. They leveraged various tactics, such as product demos and unboxings, and leaned into TikTok's sound-on culture by showcasing the loudness of when a SHOCK'D golf ball is hit. Since SHOCK'D had already experienced organic success, the team also boosted high-performing content with Spark Ads, a native ad format that enables brands to leverage their organic TikTok posts and their features in their advertising.

The results

By utilizing engaging content that fit the brand, a seamless buying experience for users via TikTok Shop and Shop Ads, and the right product pricing strategy, SHOCK'D certainly saw some shocking results. They increased their gross merchandise value (GMV) on the platform to over $100k per month, achieved a 3.5x return on ad spend (ROAS), and grew their following by over 3.8k. As a result, SHOCK'D has made huge strides in growing their business. They were able to hire new staff to keep up with their higher volume of sales, increased their overall revenue exponentially, and ultimately, brought a bit more joy and laughter to a timeless game.

Tips & takeaways

• Create immersive shopping experiences through TikTok Shop, and boost sales with Shop Ads. Shop Ads have superior performance with perfect tracking, and help accelerate sales growth.

• Integrate your organic & paid strategy. Use your organic channel as a sandbox to test and learn what content works best. Amplify content that performs well organically by leveraging them for Shop Ads to improve your overall performance.