Sugar Rush Sweeties

The objective

Increasing conversions for seasonal products around Valentine's Day

Sugar Rush Sweeties was created in October 2019, when the founders Harry Lynch and Tayla Harris were inspired to start a business to earn extra money to travel the world.

When Covid-19 hit the UK - the demand for both online and home delivery services suddenly increased, and Sugar Rush Sweeties quickly became a sustainable business. Now, Sugar Rush Sweeties has a modern sweet shop based in Garforth, Leeds, as well as an online sweet shop which posts nationwide.

On TikTok @SugarRushSweeties had already gained 315k followers, by posting a variety of organic content, including highlights of interesting or seasonal products , behind the scenes, and ASMR videos.

The sweets brand have advertised consistently on TikTok for approximately 2 years, using ads to attract sales for all their seasonal products, and in between times to promote their year-round stock.

This campaign started around mid-January, with a focus on driving conversions specifically for their Valentine’s themed products. Whilst the core focus of the campaign was conversions, there was also a secondary interest in views and brand awareness - all contributing to the overall growth of the company.

The solution

Increasing sales of seasonal products with high-converting ad formats

The Valentine’s campaign ran from mid-January through February 2025, targeting adults in the UK interested in candy and confectionery.

The brand used Video Shopping Ads as well as Product Shopping Ads; two formats tailored towards increasing conversions and shopping behaviour.

The campaign content mostly focused on the specific products they wanted to promote during the seasonal campaign, showcasing the wide range of Valentine’s related sweets available, and highlighting packaging to showcase the giftable element of these products.

Through the campaign, Sugar Rush Sweeties partnered with several creators, including @sophdouglas_ who’s short video promoting the Valentines Sweet Mix had over 2.5 million views.

The results

Driving business growth through a cost-effective ads strategy

The campaign was a huge success, particularly in terms of sales and cost-efficiency. The campaign saw a 29.5% increase in ROAS compared to their previous campaigns, as well as a 16% decrease in CPA. The campaign achieved a ROAS of 9.77, a CPA of just £1.73, and reached 701,375 users with paid ad content.

Video Shopping Ads for the campaign had a ROAS of 8.86 by focusing on a layered strategy of broad interest targeting, lookalike and remarketing audiences, as well as hashtag targeting. Through testing and learning, they found that original, high-quality videos, which provided a clear breakdown of the product, boosted their conversions.

Beyond the key metrics, using TikTok ads over the past two years has contributed to greater business growth for the brand, enabling them to increase their number of employed staff while also expanding the premises they operate from.

Working regularly alongside their TikTok account manager, Sugar Rush Sweeties were able to ensure that their ads were constantly optimised for the best performance. This involved tweaking and adjusting the target audiences of the ads to maximise conversions and taking advantage of the most recent and beneficial features of TikTok ads.

This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance.