Wisp

The objective

Elevating women's health and revenue through Smart+

Wisp offers telehealth services in all 50 states, providing same-day prescriptions and over-the-counter treatments for conditions related to, but not limited to, sexual health. Providing women's wellness products to over one million patients, Wisp was seeing scaled success on TikTok, but wanted to take their paid campaigns to the next level. When Smart+ launched in early 2024, Wisp was excited to test and learn.

The solution

Pioneering Smart+ and scaling success with innovative and best-in-class creative

Focusing on driving sales and acquiring new customers through web conversion ads, Wisp was eager to test how successful newly launched Smart+ could be for their business. With Smart+, Wisp scaled performance, maximized sales, and saved time avoiding manual optimizations.

Utilizing Smart+ in its early days, Wisp was able to supercharge their campaign with relevant, native Spark Ads and innovative Display Cards that gave their ads a unique flair all while delivering this content to the right users.

The results

Scaling ROAS and sales with greater efficiency

Smart+ Web Conversion Campaigns exceeded the brand's expectations. Targeting a broad audience and trusting the campaign's automated tools, Smart+ outperformed control ad groups. Overall, Smart+ was able to produce 34% higher ROAS, 25% more efficient CPAs, and 45% lower CPMs.

Tips & takeaways

• Leverage automation for efficiency: Smart+ eliminates the need for manual optimizations, allowing brands to scale performance effortlessly.

• Enhance engagement with creative formats: Utilizing Spark Ads and Display Cards helps deliver compelling, native content that resonates with the right audience.

• Maximize results with broad targeting: Smart+ outperformed control ad groups by optimizing campaign performance and driving higher returns.