Get with the trend on TikTok

Is your small-medium business only just starting its TikTok adventure? That’s ok. Just think of it as being fashionably late to the party. You don’t need to be on the catwalks of London, Paris, or Milan to succeed on TikTok – businesses of all sizes are finding their audience and making sales. With endless looks and possibilities, TikTok is the place for people to discover new styles and find their own voice. Trends will come and go, but great content, connecting with new audiences, and boosting your sales is never going out of fashion.

Boost your sales

TikTok has more than one billion active monthly users, and they’re looking to be entertained, inspired, and discover new products and brands. Fashion brands like yours are connecting with new audiences and boosting their sales by creating engaging content, showcasing their latest styles, and providing great service for their audience. As a result, 40% of TikTok users have bought something from a fashion store they saw on the platform.[1] And these users are 20% more likely to immediately buy something they discovered on TikTok compared to other platforms.[2]

Inspire your audience

Once upon a time, if you wanted to keep up with the latest fashion trends you had to arm yourself with a library of magazines. Today, people just jump on TikTok to explore the hottest styles from around the world. Indeed, 54% of users on fashion journeys use TikTok to research and learn more about new products and brands.[2] 

A further 47% of TikTok users claim that the platform has played a role in discovery and inspiration when trying to find out more about fashion products. While many people look for this inspiration through hashtags or by directly searching for a brand, 28% of TikTok users say that their For You feed is the most likely place to inspire them to explore a fashion store.[1]

Make fashionable content

If you’re trying to connect with an audience, it’s important to know what type of content is expected from a fashion brand like yours. TikTok users love a great deal – 57% of them want to see content containing promotions or deals from fashion brands. Giveaways and contests are a popular format that often result in greater user engagement – who doesn’t like free stuff? Fashion-conscious audiences also enjoy product reveals, how-to videos, and special events.[1]

#UseHashtags

TikTok users want to know what’s hot right now, whether it’s the latest streetwear styles or the top trending hashtags. Get to know some of the top ranking fashion-related hashtags to help boost your views and get in front of new audiences. Here are some good places to start – #FashionTikTok, #FindYourStyle, #OOTD, #StreetFashion, #FashionChallenge, and #FashionInspo.

Find the ad formats that fit your style

Creating engaging content with relevant hashtags is a great way to connect with new customers, but sometimes your efforts might need a little boost. That’s where TikTok’s various ad formats come in. Spark Ads are a native format that enables you to collaborate with other creators and share inspirational shop-and-tell stories, product reviews, and much more. In-Feed Ads are another exciting format that allows you to hype up your latest offers, products, and styles. Like Spark Ads, this ad type appears in TikTok users’ feeds and lets them visit your brand’s landing page in just one click.

Now get out there and strut your stuff.

1. TikTok Marketing Science EU Retail Vertical Research 2021 conducted by Walnut Unlimited, Results for UK, France, Germany, Italy, and Spain.

2. TikTok Marketing Science Global Retail Path to Purchase conducted by Material August 2021 (N=13,206)