TikTok Ad Awards 2024 | Central Europe Shortlist

Curious to see which brands have taken TikTok by storm this year? Well, do we have a treat for you! Our proprietary awards program has returned, shining a spotlight on the standout paid advertising campaigns that inspired creativity and sparked joy across the platform.

After an extensive judging process led by a panel of senior industry leaders and experts, we're thrilled to reveal the final Central Europe shortlist. Keep reading to discover the brands that will be competing to be named the very best of the best!

Greatest Creative

This award recognises a brand's overall creative approach on TikTok, including the strategic use of paid peaks and organic beats to drive results across the funnel and establish an ongoing TikTok-first presence on the platform.

And the Greatest Creative shortlist is:

• BCR Scoala de Bani

• HOCHLAND Romania

• Kaktus

• Lidl Poland

• Knorr Poland

Greatest Performance

This category celebrates the lower-funnel campaigns that featured inventive TikTok-first creative and campaign strategies to drive excellent lower-funnel results.

And the Greatest Performance shortlist is:

• Samsung Romania

• Banca Transilvania

• SEPHORA Romania

• E.Wedel

• Komputronik S.A.

Greatest Branding

This category rewards a standout branding campaign that featured innovative campaign strategy and TikTok-first creative to drive excellent upper-funnel results.

And the Greatest Branding shortlist is:

• Lay's Romania

• Pepsi Zero Romania

• CeraVe Romania

• Doritos Romania

• Kaufland Romania

Greatest Small Business

Greatest Small Business spotlights brands with fewer than 50 employees that leveraged TikTok ads to achieve their campaign goals and drive real-world results. This category was only eligible for Poland.

And the Greatest Small Business shortlist is:

• Wubertools

• Miosi

• EuroPłot

• DW CREATIVE GROUP

• Candy World

Greatest TikTok

Submissions across Greatest Creative, Greatest Branding and Greatest Performance will be automatically considered for the overall top prize of Greatest TikTok. Greatest TikTok is awarded to the best overall campaign: the campaign that harnessed the creativity of the platform with innovative, TikTok-first ideas, driving further impact through the clever use of ad products to smash objectives across the marketing funnel. We’re looking for the campaign that really tapped into TikTok's community, creativity and trends to inspire joy and create a cultural moment.

TikTok Local Selection

Additionally, we have decided to grant one honourable mention per each market to distinguish the brands that showed the TikTok-first approach.

Poland TikTok Local Selection shortlist is:

• Bank Millenium

• Allegro

• Santander

• McDonald's Poland

Romania TikTok Local Selection shortlist is:

• Old Spice

• Maybelline

• Phillips OneBlade

• Tazz

Czechia TikTok Local Selection shortlist is:

• O2

• Kaufland

• Datart

• Allegro.cz

We can't wait for the awards ceremony on 23 October, where our top-class Central Europe jury will crown the winners of the TikTok Ad Awards 2024. Congratulations and good luck to the shortlisted entries! See you in Warsaw!