The TikTok Ad Awards 2023 | Nordic Shortlist

Following a lengthy judging process by our Nordic jury, consisting of leaders and specialists from across the industry, we're very excited to announce the final Nordic shortlists competing to be recognised as the very best of the best. Read on to find out who's smashing it on the platform and is in the running to be crowned the G.O.A.T. (that's 'Greatest of All Time'...) of TikTok ads!

Greatest Creative

This award celebrates the brands and agencies that dared to push the boundaries of creativity with TikTok ads that felt truly native and custom to the platform.

And the Greatest Creative shortlist is:

IKEA | Try | Essence Mediacom

Lätta | I&F AdPlant | Dentsu

Cloetta Suomi, TV Mix | Toinen PHD | Bängeri Oy

Jif, Orkla Home & Personal Care | OMD | ELG

Arla Foods | Splay One

Pantamera | Scream | Storyfire

Oatly | PHD

Burger King | Forsman & Bodenfors

Weekday | Weekday

Lipton | PHD Media | DRUM

Greatest Performance

This category celebrates the measurable impact of paid TikTok campaigns, highlighting the brands that harnessed TikTok to smash their lower-funnel objectives.

And the Greatest Performance shortlist is:

Cocio | Arla Foods | The Barn

Oddlygood | Bright Mind Agency

Power A/S | Social Works

Aknekollen.se | Docklin

Goodiebox | Goodiebox

Rexona Denmark | Mindshare

XXL | Re:Media | Schjærven Reklamebyrå

GoWish | SeMa Agency

Viaplay | Twigeo

McDonald's Sweden | Nord DDB Stockholm

Greatest Small Business

A brand new category this year, Greatest Small Business celebrates the brands with fewer than 50 employees that leveraged TikTok ads to achieve their campaign goals and drive real-world results.

And the Greatest Small Business shortlist is:

Planet Nusa | MIGHTY MONDAY

Rabatta | Organisk Vækst

LIMPI Music | TRY Opt

Valo App | TBWA/Helsinki

Brödinstitutet | Jung Relations

IQ | ABBY.WORLD | Wavemaker

Makeup Mekka | Makeup Mekka

Xlash | Xlash

Dining Week | MIGHTY MONDAY

Billo | Creed

Greatest TikTok

All submissions across categories will be automatically considered for the overall top prize of Greatest TikTok. Greatest TikTok is awarded to the best overall campaign: the campaign that pushed the boundaries of creativity with ads that felt truly native to the platform, smashed its lower-funnel objectives and proved campaign effectiveness. We’re looking for the campaign that really tapped into TikTok's community, creativity and trends to inspire joy and create a cultural moment.

We can't wait for the awards ceremony on the 25th of October, where our top-class Nordic jury will crown the winners of the TikTok Ad Awards 2023. Congratulations and good luck to the shortlisted entries!

Read more about the TikTok Ad Awards and och jury, here!