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case studies

Success Stories on TikTok for Business
Discover the strategies, solutions and results behind successful TikTok campaigns.
Hormel Foods
  • 10.9%

    Ad Recall lift

  • 5.0%

    Awareness lift

  • 4.0%

    Purchase Intent lift

April 21, 2026
Hormel Foods

Partnering with TikTok and Instacart to seamlessly connect discovery to purchase during the playoff and Big Game window
Golf Orbit
  • 3%

    click-through rate

  • 75%

    of users watched at least one in-game ad

  • 100%

    achieved target D0 ROAS bid

July 06, 2026
TapNation: Golf Orbit

Unlocking monetization at scale with TikTok Growth Max for Mini Games
All Case Studies (40)
AutoScout24 Banner
  • 7.8%

    lift in ad recall

  • 5.26%

    incremental lift in in-app searches

  • 18.35%

    more incremental lift in app installs

June 15, 2026
AutoScout24

Demonstrating TikTok's ability to boost app installs while delivering measurable brand impact with a Unified Lift Study
Al Jazirah Vehicles Agencies
  • 178%

    Increase in lead volume

  • 7.7%

    Decrease in cost per mille

May 18, 2026
Al Jazirah Vehicles Agencies

How an automotive dealer achieved a 178% uplift in lead volume by combining advanced lead generation features
Romana Auto Cover Image TikTok SMB Case Study
  • -50%

    cost per lead

  • -60%

    cost per appointment

  • 5.3X

    return on investment

April 20, 2026
Romana Auto

Achieving scalable growth with a highly efficient lead generation campaign
Clickdrive Cover Image TikTok SMB Case Study
  • -21.3%

    cost per lead

  • +37.3%

    conversion rate

  • +13%

    video view rate

March 31, 2026
Clickdrive

Maximising lead generation efficiency through Smart+ targeting
Help Flash X Tidart Cover Image TikTok SMB Case Study
  • 19.89%

    6-second video views

  • 2.31%

    clickthrough rate

  • 22

    conversions

March 16, 2026
Help Flash X Tidart, part of Havas Market

Help Flash X Tidart, part of Havas Market
Publicis Banner
March 02, 2026
Publicis Media

Learn How Publicis Media Validated TikTok’s Full-Funnel Impact for a Global Automotive Brand
Geely Italia Cover Image TikTok SMB Case Study
  • 12m

    impressions

  • €3.85

    CPM

  • €9.2

    cost per lead

February 09, 2026
Geely Italia

A strategic TikTok One campaign driving outstanding brand awareness
Mazda
  • 10%

    lower CPA vs non-Automotive Ads

  • 5.4%

    Lift in Purchase Intent vs non-Automotive Ads

  • 21%

    Lift in Ad Recall

February 03, 2026
Mazda US

Driving CPA efficiencies and Brand Lift with TikTok Automotive Ads
Geely Italia Cover Image TikTok SMB Case Study
  • 0.88%

    CTR

  • 1.4k+

    conversions

  • 1.8m

    reach

November 06, 2025
Geely Italia

An innovative automotive brand launches in Italy with a strategic TikTok campaign
Genesis
  • 12M+

    impressions

  • 99%

    increase in 2-second view-through rate

  • 4

    point increase in ad recall

November 05, 2025
Genesis

Driving luxury awareness through Pulse Custom Lineups.
OcasionPlus Cover Image TikTok SMB Case Study
  • 19m+

    engagements

  • 32k

    visits

  • 1k

    new leads

September 22, 2025
OcasionPlus

Increasing leads with campaign tools designed for automotive advertisers
VW hero
  • 260M

    views

  • 40.2M

    reach

  • 1.86M

    engagements

August 25, 2025
Volkswagen ID Cars

Volkswagen drives cross-market impact with its largest TikTok campaign to date, reaching 40M+ users