+1© Performance

The objective

Launching a new campaign for a sports supplement brand seeking to raise brand awareness

+1© Performance is a premium sports supplement brand built for serious lifters. Founded by athletes, for athletes, the brand focuses on delivering maximum taste, scientifically backed maximum dosages, and real performance results. All products are manufactured in Europe using premium ingredients, with no amino spiking and full quality certifications, to support strength, focus, recovery, and long-term progress.

On TikTok, @1supps has grown its presence organically through authentic fitness content.

The brand’s co-founder, Danny Enrico, was one of the early fitness creators to rise on TikTok in 2019–2020, helping build a strong and engaged audience. Today, the 1SUPPS account continues this momentum, with 36.9K followers and 1.9M likes, using the platform to educate, inspire, and connect with the fitness community.

This was the brand's first campaign on TikTok. Developing all the assets in-house, in close collaboration with their TikTok representatives, 1SUPPS launched a campaign with the aim of increasing brand awareness and conversions.

The solution

Leveraging GMV Max to reach the most relevant audiences with the most effective content

To maximise campaign performance, +1© Performance leveraged TikTok’s high-performance automation solution, GMV Max. GMV Max is an automated campaign type designed to optimise total channel ROI for TikTok Shop. It activates across the full range of available creative assets, intelligently managing delivery to drive stronger results.

Campaign content primarily focused on organic, shoppable videos published on the brand’s TikTok Shop page. This included a mix of informative, entertaining, and trend-led content. The supplement brand initially tested a broad range of creative approaches, then doubled down on the formats and themes that delivered the strongest performance, continuously optimising throughout the campaign.

Many campaign videos featured the brand’s co-founder and influencer, Danny Enrico, who posted daily, and at times multiple times per day, on the 1SUPPS TikTok Shop. As the campaign progressed, the brand also onboarded athlete content creators as part of a wider affiliate strategy, expanding reach and driving broader brand awareness.

The results

A highly efficient ad strategy, increasing sales and boosting overall brand perception

The campaign was highly successful in delivering against the brand’s objectives, driven by a strategic and tightly focused approach. It achieved a +3.5 ROI, a +100 percent increase in product orders, and a 50% lower CPA compared to other platforms, clearly demonstrating the cost efficiency and performance impact of GMV Max.

Beyond core performance metrics, the brand also saw strong growth in brand awareness and, importantly, repeat purchases. On average, 50 percent of customers went on to buy again, reflecting both the quality of the products and the strength of the targeting strategy. This approach helped guide the campaign towards highly relevant audiences who were more likely to engage with the brand over the long term.

TikTok also enabled the brand to reach a younger audience than had been possible on other platforms, supporting continued growth and future scalability.

This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance.