Burger King

The Objective

In a highly competitive market, which is dominated by customer preference, Burger King in Turkey wanted to attract new customers through a differentiated offering and increase their sales for the ice cream category.

The Solution

Turkey is a snack-loving market and in summers, this translated into love for milkshakes & ice-creams! In the summer of 2022, Burger King and TikTok partnered to hack this food. We worked with Burger King to come up with an Milkshake & Ice-Cream Hack and created a new, limited and TikTok first ice-cream milkshake, which would only be available across 20 stores in Turkey for a limited time period.In order to popularize this new ice-cream milkshake hack, we needed to harness TikTok's secret weapon; our TikTok Creator Community. And we achieved this @ Scale through Branded Mission, which allowed us to reach Turkish micro & nano creators, inform them of the limited offer ice-cream milkshake and crowdsource high quality UGC. Increasing buzz and fomo in the market.All content that was submitted lived under #MilkshakeSeniÇağırıyor and the entire campaign was amplified through Spark Ads.

The Results

By leveraging a TikTok first strategy, Burger King was able to effectively deploy TikTok's premier solutions to achieve a YOY 15x increase in ice cream sales. Moreover, TikTok's 1st Party BLS showed an 8% Lift in Awareness of the new product and Burger King was able to generate 58M Relevant Video Views.