KNO Dress
Creating scalable growth for a luxury fashion brand
The objective
Launching a performance-campaign for a luxury Saudi fashion brand
KNO Dress is a Saudi-founded fashion brand with a vision to redefine luxury in women’s fashion by blending the richness of Eastern design with the modern sophistication of Western style. The brand prides itself on the careful craftsmanship of each piece, embracing both heritage and innovation.
@kno.adress has a thriving TikTok audience of over 300K followers, sharing content that highlights their dress designs and focuses on the styles and details their customers love.
Having previously run successful campaigns on TikTok, this campaign aimed to drive brand growth with a particular focus on improving ROAS by optimizing performance campaigns to encourage higher sales.
In partnership with the agency TASAWEEQ MEDIA, the campaign sought to utilize high-performance ad tools to optimize ad spend, with the key goal of maintaining a positive ROAS of +3.
The solution
Optimizing performance with AI advertising tools
To achieve their objectives, KNO Dress leveraged TikTok’s top-performing ad tools, including:
•Spark Ads, which utilized high-performing organic content in targeted paid campaigns.
•Smart+ Web Ads, TikTok’s AI-powered performance solution designed to efficiently optimize performance and reduce campaign management time.
•TikTok Creative Exchange (TTCX), used to connect with creators and remix existing creatives.
Throughout the campaign, KNO Dress conducted split campaigns that compared Smart+ against manual conversion optimization. Advanced optimization techniques, such as Smart +, value optimization, and conversion optimization were applied to balance conversion volume and value. Weekly performance monitoring and budget adjustments ensured spend remained efficient and effective.
To connect to their audience the campaign used authentic and relevant content, including Ramadan-themed Content, limited-edition collections, and community engagement - to encourage user-generated content and shared Ramadan experiences.
To enhance seasonal engagement during Ramadan, TTCX was used to remix existing creatives, aligning content with current trends and TikTok best practices.
The results
Driving scalable growth with Smart+
The TikTok campaign for KNO Dress delivered outstanding results, successfully achieving its objective of improving return on ad spend with an exceptional 8X ROAS. As a result, the brand recorded over 2,000 purchases on their site, driven by a 100K+ increase in website traffic.
By adopting a performance-driven strategy, targeting females exclusively and leveraging a mix of advanced optimization techniques, KNO fully harnessed the power of TikTok’s advertising tools.
Key strategies such as Smart+ Web Campaigns, Value Based Optimization, and Conversion Optimization with TikTok Spark Ads, proved essential in balancing volume and efficiency. Additionally, an agile budget allocation and weekly performance tracking ensured the campaign consistently delivered a strong ROAS.
Seasonal creative adaptation also played a vital role, with TTCX enabling KNO to remix existing creatives in line with Ramadan trends - boosting engagement and conversions through relevant content.
Most importantly, this campaign reaffirmed TikTok’s potential as a scalable growth channel, establishing it as a cornerstone for KNO’s future performance-driven strategies.
This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance.
As a local fashion brand, KNO Dress leveraged TikTok’s advanced ad solutions to scale efficiently while maintaining strong returns. By optimizing for both conversion volume and value, we achieved an 8X ROAS, proving that local brands can drive big results with the right strategy. Remixing creatives with TTCX for Ramadan strengthened our cultural relevance, enhancing engagement and reinforcing TikTok as a key driver of our growth.