KTAYKIT

The objective

Putting more app downloads and sales on the menu​

Since 1992, KTAYKIT has been providing the people of Saudi Arabia with delicious fast food at competitive prices. The business prides itself on the high-quality and honest ingredients in its meals which has contributed towards the restaurant chain's rapid growth. ​

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The fast food company has a strong community of 31k followers on TikTok under the handle @ktaykitsa, and it’s clear that the business really understands the platform and its target audience. It regularly posts organic content that’s both light-hearted and informative – from jumping on the latest video trends to showcasing new menu items.​

The solution

Cooking up some engaging content ​ and serving with Spark Ads and ​Custom Audiences​

In order to continue reaching new customers, KTAYKIT launched a campaign on TikTok designed to increase downloads of its app and boost sales. This promotion ran for just over one month, and was targeted at males and females of all ages in Saudi Arabia.​

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To connect with new audiences in an authentic way, KTAYKIT used Spark Ads as its main ad format. This ensured that all views, comments, shares, likes, and followers gained during the promotion were attributed to its organic posts. KTAYKIT also utilised the App Installs Objective which drives more people to install a business’s app by linking them directly to the app store page.​

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The fast food business used Custom Audiences to help retarget its ads, boost conversion rates, and increase total app downloads. By implementing these tools and focusing on producing engaging creative, KTAYKIT was able to successfully appeal to a wide-ranging audience throughout this campaign.

The results

Enjoying the taste of a successful campaign and some impressive stats​

Thanks to KTAYKIT’s engaging content and use of popular local hashtags, coupled with Spark Ads and Custom Audiences, the campaign proved to be a great success for the Saudi Arabian food chain. ​

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In just over one month, KTAYKIT successfully engaged with its target audience on TikTok and achieved over 1k app downloads. The campaign generated a 323% increase in conversions when compared to previous campaigns, cost per acquisition was decreased to just 1.90SAR, and click through rate was increased by 35%.​

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Engaging content and Spark Ads = a recipe for success on TikTok.​