LoadComplete

The objective

Increasing ROAS and in-app purchases

LoadComplete is a social and mobile games developer in Korea. It develops games such as "Tap Tap Heroes," "Disco Panda," "Bumping Bears," "Play Kale," "Trino," and "Blue Heart" for iOS and Android devices. Back in October and November 2022, LoadComplete was looking to achieve efficient results such as lower cost per purchase (SKAN) and higher conversion rate (SKAN) with App Profile Page and App Event Optimization campaigns, targeting mobile gamers in Canada and US.

The solution

Maximizing campaign performance with TikTok and Adjust

In order to maximize campaign performance, LoadComplete turned to TikTok Measurement Partner, Adjust, to create an iOS14 Dedicated Campaign for its idle RPG game title, "Legend of Slime," with App Event Optimization (AEO) and App Profile Page, optimizing towards in-app purchases on TikTok. High-intent actions from App Profile Page’s onsite signals were utilized on lower funnel optimization and delivery, resulting in efficient AEO campaign performance.

With help from Adjust, Load Complete also leveraged broad targeting and lowest-cost bidding to maximize the volume of conversions. App Profile Pages allow for a high degree of flexibility by letting advertisers select which elements from the App Store they want to display and giving them the ability to customize certain components. Load Complete highlighted the game’s ratings, number of ratings, and free price on the App Profile Page to build credibility with potential gaming customers. They also used a display card that highlighted the game name and clear CTA “Play” to drive immediate actions.

The results

Amassing high engagement rates for the overall campaign

By running these iOS14 Dedicated Campaigns on Adjust and TikTok, Load Complete was able to achieve a 51% increase in conversation rates, while lowering cost per acquisition and cost per app install by 6% and 8.3%, respectively.