Mous

The objective

Selling the Samsung Galaxy S23 phone case with a bulletproof campaign

The tech-accessories brand Mous was born in 2014 when a group of twentysomethings got together to create the best phone case out there. Three years later, Limitless 1.0 saw the light of day, a case that combined extreme protection with incredible functionality and refined style. ​

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Today, the brand is well-known for a range of innovative tech accessories, from phone cases and screen protectors, to wireless chargers and bags. Not to mention its reputation for doing extreme drop tests every time a new phone is released. These tests really highlight the authenticity of the brand’s content and provide social proof for its impressive claims on tech protection. ​

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So, when Samsung announced its Galaxy S23 launch day, Mous saw it as a great opportunity to show and sell their S23 cases – all through a TikTok campaign.​

The solution

Hitting the ground running with ​Spark Ads

For this campaign, the brand did a public extreme-test to advertise a phone case for Android users. The team shot five different videos for this campaign and tested which one would be the stronger performer. ​

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By using Spark Ads, Mous was able to leverage the benefits of both organic and paid activity, without the need for additional content during one of the busiest times of the year. The Spark Ads lent themselves well to the brand’s aims of creating authentic content which engaged with the Android and Samsung community alongside highlighting its product benefits.​

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With product acquisition being its main goal, Mous also focused on prospecting audiences by excluding retargeting lists. With such a solid campaign, it’s no wonder the results exceeded all expectations for this key product launch.​

The results

Consolidating a key brand position for Android users

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Although it only ran for 40 days, the campaign was a massive success. The brand saw a 108% increase in Galaxy S23 case phones revenue, ​2x more clicks, and a 25% conversion rate bump compared to the S22 launch. All this success helped Mous solidify its position as a key tech accessory brand for Android users. But that’s not all. This TikTok campaign opened the doors to another key revenue stream for the business outside of its usual Q4 sales peak. So expect to see Mous on TikTok during future phone launches, whether you’re into iOS or Android.​