NUTRALIE

The objective

Turning an engaged audience into conversions for a popular nutrition brand​

Nutralie was founded in 2018 with a mission to transform the food supplement industry by offering innovative, high-quality formulas that truly respond to real market needs. Today, Nutralie offers over 40 lifestyle-oriented products, addressing a wide range of wellness goals, from immunity and digestion to skin, sleep, and overall vitality.

With over 20K followers on their account, @nutralie maintains an active organic presence on TikTok, by focusing on community building and a content designed with their audience in mind. Core themes across their content include well-being, lifestyle, and education around the benefits of their supplements.​

As part of their growth strategy, Nutralie has expanded into TikTok Shop, tapping into the power of authentic content, affiliate marketing, and real reviews to connect with new audiences. By leaning into TikTok’s creator-driven ecosystem, the brand is driving product discovery in a way which aligns with its core values.​

The brand continuously strives to build community engagement and following organically and now sought to leverage TikTok's advertising features to create a sales funnel to increase conversions. The campaign aimed to improve ROI by increasing website traffic and product consideration. ​

The solution

Leveraging GMV Max to reach their campaign goals​

With the main goals of increasing followers, revenue, orders, and ROI, the wellness brand leveraged TikTok's GMV Max to deliver the campaign to its most relevant users. ​GMV Max leverages TikTok’s robust data ecosystem to fine-tune audience targeting, ensuring ads are shown to the most relevant users. This advertising tool was fundamental to the success of this campaign, allowing Nutralie to focus on creating content which resonated with their audience. ​

During the campaign NUTRALIE also conducted some A/B split tests with different content to increase their understanding of which content resonates most strongly with their audience and to optimise the campaign. ​

The food supplements brand managed the campaign along with creation of all the creative assets in-house.

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The results

Exceptional campaign results leading to a halo-effect for the entire business

This campaign exceeded expectations for NUTRALIE, with exceptional results leading to a significant increase in orders and revenue. The campaign raised over €152k in revenue, with over 6k orders and an outstanding ROI of 12.94. In addition to achieving the brand's conversion goals, the campaign also provided a boost to their community, gaining over 16K new followers through the campaign. ​

Participation in both Product GMV Max and GMV Max Live further boosted the campaign's success. Resulting in higher GMV, new followers, and increased engagement with their content. ​

A key differentiator in this campaign was the ongoing support from NUTRALIE's TikTok Point of Contact, who provided both tactical and strategic guidance on areas such as structuring their TikTok Shop listings, activating and motivating affiliates, and recommending content formats. Their TikTok manager also provided support and guidance when interpreting in-platform data and adjusting campaigns in real time so that the brand could learn how to navigate the platform effectively whilst turning it into a sustainable acquisition channel. ​

Outside of the key metrics, TikTok had a transformational impact on NUTRALIE, creating a halo effect that benefited other marketplaces. Since the campaign, NUTRALIE has seen a 20% increase in sales on platforms like Amazon and specialised e-commerce portals. This growth in external channels shows that TikTok visibility influences purchasing decisions beyond the platform itself. ​

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​This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance.

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