Yandex Eats

The Objective

iOS campaign optimization

Yandex Eats is a rapidly expanding food delivery service with a growing presence in multiple countries. The strategic significance of iOS in its user acquisition strategy is substantial. However, optimizing iOS campaigns to meet KPIs, specifically focusing on the cost of acquisition (CAC), presents a formidable challenge due to the limited availability of crucial data signals

The Solution

Adopting App Profile Page for iOS campaigns

In response to the challenges faced by Yandex Eats, a food delivery service expanding its presence in Kazakhstan, the team identified a strategic solution aimed at optimizing its iOS user acquisition campaigns. The primary challenge lay in achieving KPIs, notably CAC, given the limited availability of signals on the iOS platform.

To overcome this obstacle and enhance campaign efficiency, it was decided to leverage App Profile Page as a key component of the brand's iOS advertising strategy. This allowed Yandex Eats to achieve a huge drop in cost per acquisition while growing the number of conversions by 2.2 times with more opportunities to scale success further.

The Results

Demonstrating the value of App Profile Page

App Profile Page allowed Yandex Eats to significantly improve performance KPIs and drive more impact, including a 52% drop in customer acquisition cost, 34% drop in cost per install, and a 77% increase in purchases.

"Creative production, deep expertise and strong knowledge of TikTok advertising tools are our hard skills to offer," said Mehrabi Sofia, Team Lead at Rocket10. "The Yandex Team's openness to new and unconventional solutions has been an essential part of this productive collaboration. This trust helps us generate many creative ideas, and we value it greatly."