See our success stories

TikTok for Business solutions are working for companies everywhere. Explore the strategies they’re using and the results they’re getting.

TikTok Success Stories

Our success spotlight

Toyota Auto Ads on TikTok

Toyota

By integrating automotive-specific ad formats with a highly engaged audience, Toyota successfully enhanced its lead generation strategy, achieving 38% reduction in CPA compared to their standard lead gen approach.

See case study

Discover more success stories from across TikTok

Industry
Solution
Goal
Region
Business type
Total: 73 results
Healthcare & pharmaceutical

FitX

FitX Banner

FitX unlocks lower-funnel success using Smart+, achieving a 67% higher conversion rate and 31% more purchases.

FitX Logo
Oktober 30, 2025
Healthcare & pharmaceutical

Hallow

Hallow

Hallow amplified installs and impressions at scale by leveraging TikTok’s Smart+ iOS App Promotion campaigns during a key seasonal moment.

Hallow
Oktober 24, 2025
Healthcare & pharmaceutical

Lactiv

Lactiv thumbnail

Optimising ad performance with Smart+ in the health supplement industry

Lactiv Logo
Oktober 16, 2025
Healthcare & pharmaceutical

Intake Breathing

Intake Breathing

Intake Breathing scales performance and boosts efficiency with Smart+ Catalog Ads.

Intake Breathing logo
September 30, 2025
Healthcare & pharmaceutical

MaryRuth's

MaryRuth's

MaryRuth’s maximizes efficiency and scales website conversions with Smart+ Catalog Ads

MaryRuth's logo
September 30, 2025
Healthcare & pharmaceutical

Unilever Dove

unilever dove thumbnail

Unilever Dove's Foaming Body Wash campaign boosted product awareness with an interactive game filter and challenge-driven BMBE format

unilever dove logo
September 17, 2025
Healthcare & pharmaceutical

Unilever Vaseline

unilever-vaseline thumbnail

Vaseline Lip Therapy Campaign: Driving 3,600% ROAS with a Full-Funnel TikTok & Olive Young Strategy

unilever-vaseline logo
September 01, 2025
Healthcare & pharmaceutical

NUTRALIE

NUTRALIE Thumbnail TikTok SMB Case study

Achieving exceptional business growth with GMV Max

NUTRALIE Logo TikTok SMB Case study
Agustus 14, 2025
Professional services

KOKO International Beauty Clinic

KOKO thumbnail

Boosting customer conversations with automated TikTok Direct Messaging Ads and creative optimisations

koko logo
Agustus 08, 2025
Healthcare & pharmaceutical

HDmall

Health Didi thumbnail

Learn how a health and beauty services platform leveraged full-funnel TikTok campaign to drive 13% uplift in conversion rate

Health Didi logo
Juli 22, 2025
Healthcare & pharmaceutical

DS Laboratories

20250627-141936

Turning Content into Commerce at Scale with TikTok Shop

DS Labs
Juli 01, 2025
Makeup & beauty

May Alward ماي الورد

May Alward Thumbnail TikTok SMB Case Study

A highly efficient ads strategy delivering successful results for a popular beauty brand

logo
Juni 25, 2025

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