See our success stories

TikTok for Business solutions are working for companies everywhere. Explore the strategies they’re using and the results they’re getting.

TikTok Success Stories

Our success spotlight

Toyota Auto Ads on TikTok

Toyota

By integrating automotive-specific ad formats with a highly engaged audience, Toyota successfully enhanced its lead generation strategy, achieving 38% reduction in CPA compared to their standard lead gen approach.

See case study

Discover more success stories from across TikTok

Industry
Solution
Goal
Region
Business type
Total: 68 results
Healthcare & pharmaceutical

Unilever Dove

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Unilever Dove's Foaming Body Wash campaign boosted product awareness with an interactive game filter and challenge-driven BMBE format

unilever dove logo
September 17, 2025
Healthcare & pharmaceutical

Unilever Vaseline

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Vaseline Lip Therapy Campaign: Driving 3,600% ROAS with a Full-Funnel TikTok & Olive Young Strategy

unilever-vaseline logo
September 01, 2025
Healthcare & pharmaceutical

NUTRALIE

NUTRALIE Thumbnail TikTok SMB Case study

Achieving exceptional business growth with GMV Max

NUTRALIE Logo TikTok SMB Case study
August 14, 2025
Professional services

KOKO International Beauty Clinic

KOKO thumbnail

Boosting customer conversations with automated TikTok Direct Messaging Ads and creative optimisations

August 08, 2025
Healthcare & pharmaceutical

HDmall

Health Didi thumbnail

Learn how a health and beauty services platform leveraged full-funnel TikTok campaign to drive 13% uplift in conversion rate

Health Didi logo
July 22, 2025
Healthcare & pharmaceutical

DS Laboratories

20250627-141936

Turning Content into Commerce at Scale with TikTok Shop

DS Labs
July 01, 2025
Makeup & beauty

May Alward ماي الورد

May Alward Thumbnail TikTok SMB Case Study

A highly efficient ads strategy delivering successful results for a popular beauty brand

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June 25, 2025
Healthcare & pharmaceutical

Durex

20250519-142840

Broad vs. interest-based: Durex puts TikTok targeting strategies to the test

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June 18, 2025
Makeup & beauty

So!Flow by Vis Plantis

So!Flow by Vis Plantis Thumbnail TikTok SMB Case Study

Growing brand awareness through authentic content and TikTok native ad formats

So!Flow by Vis Plantis
May 22, 2025
Makeup & beauty

Lavera Clinic

Lavera Clinic Thumbnail TikTok SMB Case Study

Strategically combining ad tools to drive growth for a beauty brand during Ramadan

Lavera Clinic Logo TikTok SMB Case Study
May 14, 2025
Healthcare & pharmaceutical

True Sea Moss

True Sea Moss thumb

Driving daily wellness and major sales with TikTok LIVE.

TSM logo
May 05, 2025
Healthcare & pharmaceutical

Beyond Vitamins

A performance-first launch that made Beyond Vitamins a top seller on TikTok Shop Mexico

Beyond Vitamins TikTok Shop
April 22, 2025

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