Advertise on TikTok
Products
Resources

The TikTok Ad Awards are back!

Enter now

2025 Header Image 1
2025 Header Image 2
2025 Header Image 3
2025 Header Image 4
2025 Header Image 5

"[With our TikTok campaign] the combination of creative creations and targeted boosting unleashed a global momentum that has far exceeded our goals."

Sergio Garcia Vidal, Director Marketing - B1 / Sony Music, winner of Greatest TikTok 2024

Want to take home the crown?

We're showcasing creativity

The TikTok community wants brands to push creative boundaries, and the TikTok Ad Awards are shining a light on the businesses that are doing just that, bringing entertaining content to the TikTok community and driving bottom-line results.

Celebrating innovativion

We’re celebrating the brands and agencies that are leading the charge on TikTok with creative, high-performing paid ad campaigns. We even have a brand new category to spotlight innovative campaigns that drove social impact.

And rewarding the best of the best

Local ceremonies will be held across Europe to see who will take home bragging rights as the Greatest TikTok winner 2025 in each market.

Choose your challenger

Greatest Branding
Greatest Performance
Greatest Creative
Greatest Impact
Greatest TikTok
Greatest Branding

Your name in lights

This prize rewards a standout branding campaign that used an innovative campaign strategy to drive excellent upper-funnel results.

Greatest Branding

Greatest Branding
Your name in lights
This prize rewards a standout branding campaign that used an innovative campaign strategy to drive excellent upper-funnel results.

Greatest Performance

Greatest Performance
Making gains
This award celebrates the use of innovative TikTok-first creative and campaign strategy to drive excellent lower-funnel results.

Greatest Creative

Greatest Creative
Creativity takes courage
This award recognises a brand's overall creative approach on TikTok, including the strategic use of paid peaks and organic beats to establish an ongoing TikTok-first presence on the platform.

Greatest Impact

Greatest Impact
Brand new for this year
This award spotlights standout TikTok-first campaigns for good that maximised budgets to drive meaningful social impact and strong community engagement.

Greatest TikTok

Greatest TT
Are you the greatest?
This prize rewards the best overall campaign: the campaign that has harnessed the creativity of the platform, driving impact through the clever use of ad products to smash objectives across the funnel.

Take inspiration from these award-winning brands

Doritos
Doritos cracked the Gen Z code with #DoritosBoldSquad on TikTok – a bold, inclusive campaign celebrating self-expression and belonging. With a catchy soundtrack, creator collabs, and ad formats like Top View and In-Feed, Doritos drove massive engagement, boosted brand love, and proved TikTok’s power to connect and convert.

+7.8pp

increase in market share growth

+9pp

increase in consideration

Booking.com
Booking.com tapped into TikTok’s travel-hungry audience with a bold, motivation-led campaign that spoke to diverse communities. By embracing trends, creative tools, and ad formats like Spark Ads, the brand delivered authentic, always-on content. The result? Standout engagement and proof that TikTok is a game-changer for travel marketing.

+695%

increase in followers on TikTok

428%

increase in engagement year-on-year

KPN
KPN launched TikTok’s first live talk show to give young adults a safe space to discuss online wellbeing. Real-time interaction, expert after-show content, and Spark Ads drove strong engagement. The campaign showcased TikTok as a powerful platform for driving both brand engagement and social impact.

+3.4%

increase in brand perception

+6.7%

increase in brand association

Haaga-Helia University
Haaga-Helia University turned education into a TikTok sensation with a course offering real academic credits. Using native features, short video lectures, and In-Feed Ads, the campaign captivated students, skyrocketed applications, and made Haaga-Helia Finland’s most top-of-mind university – showing how TikTok can spark meaningful engagement and real-world impact.

20%

increase in university applications year-on-year

142.5x

return on ad spend

NYX Professional Makeup
NYX reignited growth with its bold #TrueIDCard TikTok campaign. Partnering with creators like Bilal Hassani, the brand spotlighted identity and self-expression. With viral, creator-led content and ad formats like Spark Ads, NYX sparked 20K ID requests, boosted sales by 20%, and reconnected with Gen Z.

28%

increase in brand preference

20%

increase in sales

NOW
NOW’s campaign for X Factor’s 17th edition harnessed TikTok’s community power by turning user comments into a bespoke indie track. Boosted with Top View and In-Feed Ads, it amplified brand awareness and deepened audience connection – showcasing how embracing TikTok’s interactive culture can elevate brand campaigns to new heights.

253K

interactions

25K

new followers

TT ICON VIRAL ON WHITE
Ready to go for gold?

Enter now