Gaming
Power up your performance marketing with TikTok
See how our full-funnel toolkit can supercharge your TikTok campaign strategy
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Gaming x Entertainment = TikTok
High performance campaigns start on TikTok—it's full of gamers making and watching videos about... games!
41
%
of TikTok gamers have made gaming videos.
59
%
of TikTok gamers find new games on TikTok.
60
%
of TikTok gaming discovery is on the For You Page.
3 ways TikTok can power up performance marketing:
Increase console sales
TikTok’s immersive ad solutions attract millennial gamers with disposable income.
Maximize player spend
TikTok’s high performance campaign tools drive engagement and spend.
Boost high quality mobile users
Our segmentation algorithms help you build a TikTok campaign strategy to target high-value players at scale.
Mythbusting: The truth about TikTok
Myth 1: TikTok doesn't drive acquisition
The truth: TikTok's advanced targeting and engaging ad formats help digital retailers reach and convert high-value players.
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Myth 2: TikTok users lack spending power
The truth: TikTok's diverse audience includes responsive tech-savvy millennial gamers with disposable income.
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Myth 3: TikTok can't help monetize games
The truth: TikTok's full-funnel solutions and creative tools enable publishers to boost player engagement and spend.
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Myth 4: TikTok is too broad to target
The truth: TikTok's sophisticated audience segmentation algorithms help acquire high-value mobile players at scale.
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