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Gaming

Power up your performance marketing with TikTok

See how our full-funnel toolkit can supercharge your TikTok campaign strategy

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Gaming x Entertainment = TikTok

High performance campaigns start on TikTok—it's full of gamers making and watching videos about... games!

41

%

of TikTok gamers have made gaming videos.

Source

59

%

of TikTok gamers find new games on TikTok.

Source

60

%

of TikTok gaming discovery is on the For You Page.

Source

3 ways TikTok can power up performance marketing:

GoTT Performance Intro 1

Increase console sales

TikTok’s immersive ad solutions attract millennial gamers with disposable income.

GoTT Performance Intro 2

Maximize player spend

TikTok’s high performance campaign tools drive engagement and spend.

GoTT Performance Intro 3

Boost high quality mobile users

Our segmentation algorithms help you build a TikTok campaign strategy to target high-value players at scale.

Mythbusting: The truth about TikTok

Myth 1: TikTok doesn't drive acquisition

The truth: TikTok's advanced targeting and engaging ad formats help digital retailers reach and convert high-value players.

Learn more

Myth 2: TikTok users lack spending power

The truth: TikTok's diverse audience includes responsive tech-savvy millennial gamers with disposable income.

Learn more

Myth 3: TikTok can't help monetize games

The truth: TikTok's full-funnel solutions and creative tools enable publishers to boost player engagement and spend.

Learn more

Myth 4: TikTok is too broad to target

The truth: TikTok's sophisticated audience segmentation algorithms help acquire high-value mobile players at scale.

Learn more

Gaming marketing success stories

Lessmore
Leveraging TikTok's full-funnel capabilities, Lessmore achieved a remarkable 3.25M installs for its new game "We Are Warriors!" with a 65% higher conversion rate and 70% lower CPI than benchmarks, driving revenue beyond targets

Read the full case study

AppQuantum
By adopting TikTok's Smart Performance Campaigns, Marketing API, and Value Optimization, AppQuantum reduced CPI by 40% and increased ROAS by 50% and ARPU by 30% for its hit game "Gold and Goblins," unlocking cost-efficient user acquisition.

Read full case study

Gaminho
Gaminho scaled its mobile game "Idle Five" on TikTok with a full-funnel approach, delivering a 30% lower CPI, 20% lower CPP, and a 50% higher ROAS, while TikTok Creative Challenges contributed over 70% of the campaign spend, driving substantial growth.

Read the full case study

Power up more performance

Unlock the next stage and power up your performance marketing today. Download our fact sheet to achieve your ad campaign goals.

By clicking the "Sign Up" button, you confirm your consent to receiving the TikTok for Business Newsletter and the latest updates, news, and events from TikTok for Business. Your information will be used in accordance with our Privacy Policy. You may opt out at any time.

TikTok For Business
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Turn your gaming brand into a winner with TikTok.

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Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
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