HubSpot and TikTok supercharge lead generation with CRM partnership

TikTok and HubSpot have partnered to help make community-based customer acquisition easier and more effective by helping advertisers better organize, track, and nurture their leads from TikTok.

TikTok represents a major opportunity for marketers to reach new customers, with 1 in 3 people discovering new products from a video posted by a brand,¹ and over 90% of users performing an action after seeing content on the platform.²

To help tap into the potential of TikTok's highly engaged audience, this new no-code integration allows HubSpot customers to supercharge lead generation by centralizing prospects into a single source of truth and unlocking the benefits of HubSpot's customer platform.

Simplifying lead conversion for advertisers of all sizes

This new integration enables HubSpot customers of all sizes to accelerate sales, organize their contacts, and better serve their customers. Specifically, the integration seamlessly connects advertisers' lead data into HubSpot's Smart CRM, eliminating the time, effort, and extra resources required to manually download and re-upload leads from various platforms.

"We're always looking for ways to help our customers grow better, and it's undeniable that TikTok is a massive opportunity for businesses," said Karen Ng, SVP of Product at HubSpot. "With this integration, we're pairing the discoverability of TikTok with the power of HubSpot's customer platform to help more businesses turn tuned-in audiences into high-value customers."

With TikTok and HubSpot, advertisers can optimize their sales and digital marketing performance

HubSpot's Smart CRM unifies data across customer-facing teams to ensure a consistent customer experience, unlocking actionable insights with smart workflows and contextual analytics, and giving customers new levels of customization.

With this integration, advertisers can:

1. Seamlessly integrate their TikTok for Business account with HubSpot in real time

2. Deploy lead-generating ads on TikTok that automatically sync leads to HubSpot's Smart CRM in real time.

3. Engage leads using HubSpot's Marketing Hub to create personalized campaigns across channels—from email, to paid ads, to SMS—and the new Sales Hub to prospect smarter, organize qualified leads, and close deals.

4. Leverage HubSpot's robust AI-powered reporting to better understand results and double down on top-performing campaigns.

Get started today

For a limited time, we're giving $200 in TikTok ad credits to the first 500 advertisers who integrate their HubSpot CRM with TikTok.* That's TikTok ad credit for less than 10 minutes of effort to integrate and the ability to tap into the vast potential of audiences on TikTok. With real-time lead transfer and immediate access to leads, there's a massive opportunity to level up your digital marketing and sales strategy.

* Terms & Conditions

1. To activate this offer, launch your TikTok ad campaign and spend according to the above-mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.

2. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.

3. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.

4. By continuing to use TikTok Ads Manager, you are accepting the terms mentioned here and will be automatically issued advertising credit according to the above offer if you are qualified. If you do not wish to participate in this offer, please reach out to the TikTok Customer Support team.

5. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.