How to integrate TikTok Lead Gen with HubSpot

Note: The HubSpot CRM Integration is only available to advertisers in the United States, Canada, and Mexico.


The HubSpot CRM Integration is a seamless, no-code process that allows you to automatically sync the leads you've generated on TikTok with your HubSpot CRM in real time.


Before you begin, make sure you have:

  1. A HubSpot account and your login credentials.

  2. Created at least one instant form on TikTok Ads Manager.

  3. Admin access to the ad account you will be using for the integration. Only Admins can access leads.


Steps to use

  1. Log in to your TikTok Ads Manager account, go to the Tools section, and select Leads in the dropdown menu. Click the Connect CRM button at the top of the page.

  2. Search for HubSpot and click Directly Connect.

  3. To manage leads from your TikTok account, select Apply for permission. Then, click Sign in to HubSpot, connect your HubSpot CRM, and click Next.

  4. Select the form you want to sync leads from.

  5. Map the fields from your TikTok Instant Form to your HubSpot properties and click Submit.

    • Note: You will only be able to map form fields to HubSpot properties with the same data type to ensure lead data is synced correctly.

  6. Click Confirm to complete the integration process. Select the Send test data button to ensure your integration is set up correctly.


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