Cibertec

The Context

Reaching a Young and Digital-Savvy Audience

Cibertec, an educational institution focused on professional development, launched its first branding campaign on TikTok to increase awareness and position its new 100% online degree programs. This initiative aimed to capture the attention of young people in Peru by promoting a flexible and short-term educational option for those looking to complete their studies quickly.

The Objective

Positioning as a Leader in Virtual Education

The campaign sought to generate awareness by positioning Cibertec as a leader in accessible virtual education for working individuals. Additionally, it aimed to increase visibility for its new 100% online study programs and establish Cibertec as a Top-of-Mind option for its target audience in this segment.

The Solution

Leveraging High-Impact Formats on TikTok

To maximize exposure, the campaign utilized TikTok's Top View format, which guarantees visibility as the first content users see upon opening the app. This high-impact format allowed for broad reach, optimizing brand recognition and generating immediate engagement.

The campaign highlighted the message, "100% virtual degrees for working people in 2 years," with a CTA that directed users to the brand's website for "More Information."

The Result

Exceeding Expectations with Tangible Results

The campaign delivered significant impact, exceeding initial expectations in terms of recognition and interest. It achieved 20,295,183 impressions, 125,298 sessions on the destination platform, and a total of 448,550 clicks. Conversions tripled in 30% less time than average, with a 25% increase in conversion rate.

This first branding initiative on TikTok proved highly effective for Cibertec. It not only expanded the brand’s presence among a broad audience but also translated awareness into conversions and new CRM registrations. These results reinforced Cibertec's virtual education proposition in the Peruvian market and set a strong foundation for future campaigns.