Cuza Candies

The objective

Growing audience and sales goals with a boost from TikTok

After the Cuza family discovered freeze-dried candy on TikTok, they decided to create their own business centered around the delicious treats to achieve their goal of helping their mom retire. As young entrepreneurs, their natural instinct was to create content on TikTok to engage customers in an entertaining way. They noticed their videos on how they pack candy quickly gaining traction organically.

The Cuza family knew that organic views alone would not be enough to hit their audience goals and generate the sales that they needed. As a small business, they wanted a simple marketing strategy that could run seamlessly without too much operational overhead, one they could manage from anywhere while on-the-go.

The solution

Creating a trifecta of TikTok solutions to hit collective goals

To amplify their reach and hit their sales goals, they decided to use a combination of TikTok Promote, TikTok Shop, and TikTok Ads Manager. By focusing specifically on Promote’s “More Product Purchases” objective and Video Shopping Ads, they were able to generate thousands of new sales while receiving detailed analytics on the return of their ads investment. With this combination of TikTok solutions, they gained more video views, followers, and created a high-functioning strategy for engaging content.

The results

The taste of sweet success

By doubling down with their existing TikTok creatives and newfound ads strategy, Cuza Candies was able to achieve transformative results for their small business. TikTok's advertising solutions Promote and Ads Manager, as well as TikTok's e-commerce solution, along with TikTok Shop, helped Cuza Candies supercharge their video views, leading to more sales.

With Promote alone, Cuza Candies gained an additional 260,000 video views and 7,000 followers, in addition to driving nearly $24,000 in gross merchandise value (GMV), achieving 2x in return on ad spend (ROAS) with 900+ sales.

Not only did TikTok significantly help grow their reach, they were able to maintain a loyal fanbase without compromising on their creative vision and the videos that were already working for them organically. Moving forward, Cuza Candies has proof in numbers what an effective approach for creating engaging content on TikTok looks like for them in order to achieve the sweetest results.