TikTok is a place where our global community comes together to express themselves and be inspired. The same is true for brands; it's a place to spread your wings creatively and create scroll-stopping ads that are embraced alongside organic content. It's also a full-funnel marketing platform where you can reach awareness, consideration, and acquisition goals.
Relative to other platforms, ads on TikTok are significantly more likely to be seen and processed: A global study found that 99% of the time, TikTok users are fixated on their screens while an ad is playing, compared to 76% of the time on other platforms.¹ Creative is the essence of all TikTok videos—but you don't need a big-budget production to stand out. It's easier than you think to create engaging, out-of-the-box TikTok videos using tools that are already available on the web.
Recently we teamed up with Canva, a badged TikTok Marketing Partner, to create a three-part video series showing advertisers how to utilize existing TikTok templates on Canva, explore best practices for creating TikTok ads, and hear from a TikTok expert as they analyze best-performing designs. Each episode also features a show-and-tell session with a designer to demonstrate how advertisers can recreate visuals quickly and easily on Canva.
Episode 1: Brand awareness ads on TikTok
In the first Canva Live episode, Cherie Kim, Creative Partner Manager at TikTok, and Jordi White, Motion Designer at Canva, break down some creative best practices for building brand awareness through TikTok ads. Viewers are also given exclusive access to the Canva templates used during the session.
Watch this video if you want to:
✅ Understand why TikTok is an effective marketing tool
✅ Learn creative best practices for creating TikTok ads
✅ Be able to identify what makes an effective ad on TikTok
✅ Explore all the tools that Canva has to offer
Episode 2: TikTok ads for brand consideration
The consideration stage is all about teaching your audience about your product. In this second episode, Lucy Whitehead, Creative Partner Manager at TikTok, joins Canva's Jordi White to dish out tips and tricks to level up your mid-funnel marketing campaigns with creative tools you can download from Canva.
Watch this video if you want to:
✅ Understand what mid-funnel marketing is
✅ Be able to identify creative elements to use for campaigns at this stage of the funnel
✅ Explore the tools that Canva offers for consideration-stage marketing
Episode 3: TikTok ads that convert
Want to translate ads into sales for your brand? In this third and final episode, Cherie and Jordi deep-dive into the lower end of the marketing funnel and show you how to create eye-catching creatives that convert.
Watch this video if you want to:
✅ Understand metrics that a conversion campaign should measure
✅ Learn how to generate intrigue and make your ad stand out
✅ Explore the tools that Canva offers to create a scroll-stopping conversion ad
Want to learn more? Visit Canva's page in the TikTok Marketing Partners directory to get started.
TikTok Marketing Science Global Ad Attention and Brand Building Study 2021 conducted by Neurons