Adobe makes it easier for advertisers to grow on TikTok

Adobe, a badged TikTok Marketing Partner, has long been a trusted platform for merchants, creators, and TikTok advertisers. Marketers rely on Adobe tools to bring ideas to life, produce platform-first marketing assets, and manage their campaigns. That's why we teamed up with Adobe to make creating and launching TikTok ads faster, easier, and more effective, all within the platform people already use and love.

Our partnership brings powerful, easy-to-use TikTok integrations directly into Adobe tools, allowing advertisers and merchants to maintain their current workflows without needing to switch between platforms. Whether you're a seasoned advertiser or just getting started, this collaboration enables you to quickly move from concept to execution more efficiently and effectively. Here are a few ways you can level up your TikTok campaigns using Adobe tools:

1. Fuel your creative ideation with the TikTok Symphony Assistant add-on in Adobe Express

Looking for ways to capture your audience's attention? Enter Adobe Express's TikTok Symphony Assistant integration, a powerful AI tool that was previously available only in TikTok's Creative Center. Symphony Assistant makes creative research more efficient by providing content ideas based on the communities you want to reach, uncovering the latest trending content or music in your region, and even generating storyboards. Once you have a video idea, you can share details about the product or topic you'd like to promote and watch Symphony Assistant generate a video script.

To access it, simply search for TikTok Symphony Assistant within the 'Add-ons' tab of Adobe Express desktop. The insights gained from Symphony Assistant can keep you up to date with trending topics, highlight the sounds that are fueling trends globally, and put you on the path to crafting winning content that reaches your target audience.

2. Make TikTok-first videos with Adobe Express video editor

So you've done your research with TikTok Symphony Assistant and found the perfect concept. Now what? There is no one-size-fits-all formula for making a great TikTok video. However, the more you create and share content using TikTok-first storytelling and best practices, the more you'll learn what resonates with your audience. 74% of viewers say it grabs their attention when brands make ads that embrace TikTok's unique style, like jumping on trends or incorporating features like text overlays, voiceovers, and green screens.¹ TikTok-first ads also see 3.3x more action, such as clicks, likes, and shares compared to other platforms.²

With Adobe Express's free video editor, you can create engaging TikTok content in minutes. Adobe's customizable templates automatically transform your raw clips into TikTok-ready videos. Adobe Express also offers attention-grabbing elements, such as text, emojis, icons, and animated effects, to help you capture the fun TikTok aesthetic.

For instance, a clothing brand can quickly edit a series of outfit changes by inserting their self-shot clips into Adobe Express templates, which then automatically add text overlays, transitions, and filters to make it TikTok-first. Whether you're starting from scratch or refining existing content, these tools allow you to edit and produce polished videos that align with TikTok trends.

3. Repurpose your existing images into TikTok-first videos

Video production can be time-consuming, and advertisers may not always have the bandwidth to dedicate to production. So what can they do? Introducing Symphony's new Image to Video, now available directly within Adobe Express. With this feature, advertisers can bring static images to life, instantly turning product photos, mood boards, or brand assets into scroll-stopping branded content.

Adding an image and short text prompt creates five-second, TikTok-first clips that can be stitched together to produce organic content and engaging ads. The best part is you can access this product without ever leaving Adobe Express. Let's say your CPG brand has a new product collection. By using images from your product catalog, you can give directions such as "condensation moves down the can" or "steam rises from the mug," and watch your images come to life.

Once you have your video asset ready, you're ready to add the perfect sound and make your video truly TikTok-first. Adobe Express users can also access TikTok's Commercial Music Library (CML) available via the TikTok Symphony Assistant add-on. With over one million pre-cleared, global songs and sounds from TikTok's CML, this exclusive collaboration enables Adobe users to soundtrack their TikTok videos with tracks from emerging and established artists, including hits like Beat Automotivo Tan Tan Tan Viral.

4. Publish your content directly to TikTok

Now it's time to collaborate and optimize. Collaboration is easier than ever with Adobe Express's built-in workflow tools. Teams can co-create, plan, and schedule organic TikTok content using the Adobe Express Content Scheduler, available on desktop and mobile.

This integration eliminates the need for multiple apps by helping organize your content calendar, preview posts, and publish them in the same tool, saving time and streamlining the creative process. Once you are ready to post an ad, you can also automatically push it to the TikTok Ads Manager account linked to your Adobe Express account.

5. Watch your creative drive purchases with Adobe Commerce

We recently announced our integration with Adobe Commerce, Adobe's powerful e-commerce platform that enables businesses to create rich & personalized shopping experiences. The TikTok integration for Adobe Commerce enables Adobe Commerce users to set up Events API, Pixel, and Catalog with just a few clicks, and easily create and manage TikTok Ads campaigns - no changes to website code required.

By combining Adobe integrations with TikTok, you can take your scalable creative from Adobe Express straight to TikTok to promote your Adobe Commerce store, and see for yourself how creative drives purchases.

Ready to get started? Learn more about Adobe Express and Adobe Commerce solutions.

Sources

1. TikTok Marketing Science Global Creative First Study 2022 conducted by Ipsos.

2. TikTok Marketing Science Global Entertaining Ads Study 2022 conducted by Marketcast