Success stories

Cake Nong Pong Nok

Thai bakery leverages new LIVE GMV Max solution to achieve 40% growth in total LIVE GMV

cakenongpongnok-banner2 cake-npn-logo
+40 %
Higher Overall LIVE GMV
+4 %
Higher ROAS
111 %
LIVE ROI Achievement Rate

Cake Nong Pong Nok (เค้กหนองพงนก) is a local bakery in Thailand offering fresh baked variety and affordable bakery goods. They have leverage TikTok’s platform to expand their sales beyond their physical stores more than 2 years through livestreams lasting around 16-24 hours a day. In 2024, they successfully implemented new TikTok Advertising tools – LIVE GMV Max.


The Solution

Previously, Cake Nong Pong Nok focused on paid Video and Product shopping ads to drive their GMV along with an organic-Live streaming. Seeing the potential of optimising potential of their daily 16-24 hours Live-streaming, Cake Nong Pong Nok utilised LIVE GMV Max to maximise the potential GMV from each LIVE session.


cakenongpongnok-gmvmax-ss


The Results

The results from LIVE GMV Max was significantly impressive as Cake Nong Pong Nok has driven a 40% increase in total LIVE GMV with a ROI Achievement Rate of 111%.


With the growth in LIVE GMV and result above expectation, Cake Nong Pong Nok will continue using LIVE GMV Max to maximise their Live GMV in the long-run.

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