NSSTAR

The Objective

NSSTAR is an Indonesian-based menswear brand that is known for delivering stylish and affordable apparel. After establishing a presence across various e-commerce platforms, they ventured into TikTok in September 2021, sharing engaging content to connect with a wider audience. By January 2022, they started advertising on the platform which saw their efforts paying off and growing their account’s following to over 285K by 2024. However, beyond just growing their online community, they wanted to explore new strategies to boost product sales on their ShopTokopedia and further solidify their presence in the online marketplace.

The Solution

With the launch of LIVE GMV Max, an automated Shop Ads campaign designed to optimise organic and paid traffic to their liveroom, NSSTAR wanted to capture the first mover advantage of leveraging the solution to maximise gross revenue in February 2024. The solution allows them to target viewers who are more likely to make product purchases that fulfills their target ROI, driving greater returns while ensuring maximum engagement with audiences. As LIVE GMV Max automates placement of ads during LIVE campaigns to maximise visibility and engagement, brands can achieve better results by targeting the right users at the right moment. For brands actively investing in livestreaming, LIVE GMV Max can be particularly useful and ensure that the ad spend is both efficient and impactful.

The Result

During the week-long campaign that launched on 28 February 2024, NSSTAR recorded a high 19.8x return on investment (ROI), which is a 124% achievement rate of their target ROI. The campaign with LIVE GMV Max brought about an impressive 38 times uplift in Gross Merchandise Value (GMV), compared to a previous campaign without leveraging the solution. The campaign has demonstrated to NSSTAR that livestreaming is a great way to reach potential customers, especially when amplified by solutions such as LIVE GMV Max.