Oasis Collections

The Objective

Based in the Philippines, Oasis Collections is a fashion brand that brings affordable yet trendy and elevated clothing to women. Having established their presence on other e-commerce platforms, they wanted to explore TikTok Shop as a new sales channel and started posting on TikTok in 2022. They started using ‘Promote’ to boost the visibility of their TikTok videos and quickly achieved results that surpass sales on other platforms, and hence decided to focus on growing sales on TikTok Shop via TikTok Ads Manager.

The Solution

In February 2024, Oasis Collections launched a campaign with Video Shopping Ads (VSA) and Product Shopping Ads (PSA) to drive higher visibility of their products on TikTok Shop. VSA allow advertisers to choose from different interactive add-ons, such as Product Card, Display Card, Voting Sticker and Countdown Sticker to compel users to take action from the ‘For You’ feed. Anchored to the bottom left corner of their video ads, Oasis Collections was able to reach a broader audience and entice them to click into the Product Detail Page (PDP) on TikTok Shop. To ensure that they leave a deeper impression on users who have engaged with their video ads before, Oasis Collections also added a retargeting campaign to create multiple touch points and encourage purchase decisions.

On the other hand, PSA allow advertisers to reach shopping-inclined audiences who are browsing or searching on the ‘Shop’ tab. Showing up as product recommendations or relevant search result, Oasis Collections’ products would appear to relevant users and allow them to directly click into the PDP of that specific product on TikTok Shop. Potential customers can thus easily add the product to their shopping cart and make payment to complete their order within the TikTok app.

While Shopping Ads allow Oasis Collections to boost product visibility, they also understood the importance of building brand awareness and growing their presence on the platform. Through a brand awareness campaign using the Community Interaction objective, Oasis Collections drove users to their page, encouraging them to follow their account for more related content about fashion.

The Results

In the last 6 months since the launch of those campaigns, Oasis Collections has observed better product sales performance on TikTok than other ecommerce platforms. While the Community Interaction campaign has drove more than 11K new followers, their Shop Ads campaign has drove significant revenue, tracking over 12.5x return on ad spend (ROAS) on their VSA campaigns and 14.8x ROAS on the PSA campaign. The success of their campaigns is a testament to their efforts on growing their brand on TikTok, as the platform is widely used by their target audience and has shown the potential to convert viewers into customers. Moving forward, Oasis Collections has continued to run an always-on campaign with similar ad formats, while analysing past campaign reports in TikTok Ads Manager to optimise future campaigns for better ROAS.